DoubleDutch--what you might consider a FourSquare for the enterprise--announced Monday that it has secured $1.2 million in a seed funding round led by Lightbank, the investment fund created by Groupon co-founders Bradley Keywell and Eric Lefkofsky. The round also saw participation from Charles River Ventures, Launch Capital, Accelerator Ventures, Venture51, and Zig Capital, as well as several angel investors.
Launched in March 2010, DoubleDutch provides customized mobile geosocial apps that allow companies to connect with employees and customers. DoubleDutch’s solutions include a mobile conference collaboration app that integrates the event floorplan to allow individuals attending the event to interact and network via the DoubleDutch app. Users can log onto the app to instantly view the activity of other attendees, view and search for attendees with whom they’re already connected via Facebook, Twitter, or their address books, and see check-ins, photos, and comments.
Getting down to brass tacks, DoubleDutch also offers a Mobile Resource Marketing platform that allows field employees to log data such as customer visits via check-ins and access data such as nearby clients, meeting agendas, account details, and more. All of the data that field employees log is integrated into a real-time work analytics dashboard that they can then use to retrieve information later on.
And for brands and companies that want to connect directly with consumers, DoubleDutch allows its customers to skin the app to their own brand and upload their own content, such as badges, places, items, logos, splash screens, and more.
"DoubleDutch has a running start in one of the strongest tech categories in recent years. Its customer list, which includes Cisco, HP, Adobe, Gannett, and TED, is strong and growing quickly," said Lightbank Partner Paul Lee in a statement. "We're excited to be playing a role in the success of this promising company and its valuable products."
As Lee pointed out, DoubleDutch has an enviable client list which also includes GQ, Universal Music Group, and ASU. The company, which was not immediately available for comment, plans to use the new funds to “embark on an aggressive expansion of its platform.”
Image source: DoubleDutch.me