What you need to know - 04/04/11

Barack Obama turns to old friend social media for 2012 bid; Engadget loses editor-in-chief

Technology trends and news by Ronny Kerr
April 4, 2011
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Mpire, provider of verification and optimization technology company, changed its company name to AdXpose and raised a $3 million  funding round  led by existing investor Draper Fisher Jurvetson.

Online pawnbroking service Borro raised £7.5 million in a round led by Augmentum Capital with participation from Eden Ventures and Rockridge Investments.


Joshua Topolsky revealed that has abandoned his position as editor-in-chief at AOL-owned Engadget to form a new tech news hub in conjunction with sports site SB Nation.

Insight Venture Partners closed two new funds with a combined $2 billion in investor commitments.

Livebookings, a service for making restaurant reservations and marketing, raised £6 million (nearly $10 million) in a round of funding from Balderton Capital and Wellington Partners.

New Yorkers have a new option for steering clear of landlords known for cutting corners with a tool called NYC's Worst Landlords Watchlist, and the link is now available on Craigslist in the apartments category

President Barack Obama formally announced his bid to be reelected in 2012 with a YouTube video posted to his website.

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