Today's Entrepreneur


Today's Entrepreneur: Sylvie Leotin

No. 1 mistake: Not trying their customer's shoes

Innovation series by Kristin Karaoglu
March 24, 2011 | Comments
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Vator’s community is the home to entrepreneurs who embrace their passion and follow their dreams.

Our newly-designed profiles allow members to express themselves by sharing their interests, lessons learned, as well as bits and pieces of their roller-coaster journey.

These profiles give entrepreneurs an opportunity to showcase themselves and tell their story.

So if you are an entrepreneur, a serial entrepreneur, or even an aspiring entrepreneur, we'd like to hear from you.


Today’s entrepreneur is Sylvie Leotin President of Tech Atelier.

According to her VEQ (Vator entrepreneur assessment test), Sylvie is good at product management, marketing managemet and team movitation.

I am: An Entrepreneur

Name companies you've founded or co-founded:
Tech Atelier

Name companies you've invested in:
Tech Atelier

Name startups you worked for:
Powermarket, think3

If you are an entrepreneur, why?
I want to change the world.

List your favorite startups:
Wordnik, Smule, Square, Twitter.

What's most frustrating and rewarding about entrepreneurship/innovation?
Finding customer resonance.

What's the No. 1 mistake entrepreneurs make?
Not trying their customer's shoes.

What are the top three lessons you've learned as an entrepreneur?

The real act of discovery consists not in finding new lands, but in seeing with new eyes (Marcel Proust).

Related companies, investors and entrepreneurs

Sylvie Leotin
Tech Atelier
Bio: Sylvie Leotin is Founder & CEO of Tech Atelier, a strategic marketing agency serving disruptive startups and organizat...

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