Today's Entrepreneur


Today's entrepreneur: Nick Such

No.1 mistake: When they try to do everything themselves

Innovation series by Meliza Solan Surdi
January 27, 2011 | Comments
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Entrepreneurs often choose the path of innovation, without realizing the kind of lifestyle that comes with it.

They will often live unstable lives. But as they courageously take risks, they'll make several mistakes which become valuable lessons for the rest of us.

They have their ups and downs. But at the end of the day, these creative daredevils are the ones who are changing the world.

Within our community you will find a number of talented innovators. We've just created new profiles for our Vator members to share their story. So if you are a first-time, serial, or even an aspiring entrepreneur, we'd like to hear from you.


Today's entrepreneur is Nick Such, co-founder and director of Awesome Touch.

I Am: An Entrepreneur

Name companies you've founded or co-founded:


Name startups you worked for:

Awesome Inc

If you are an entrepreneur, why?

I want to change the world.

List your favorite startups:

Occipital, SCVNGR

What's most frustrating and rewarding about entrepreneurship/innovation?

Frustrating: battling the unknown unknowns
Rewarding: seeing other people using the stuff we make

What's the No. 1 mistake entrepreneurs make?

Trying to do everything themselves. Delegate.

What are the top three lessons you've learned as an entrepreneur?

1. Choose your team wisely
2. Release your product to your customers uncomfortably early
3. The playing field is actually level, there are no advantages. Go win.

Related companies, investors and entrepreneurs

Description: BuildingLayer is a collaborative map of the indoor world. We enable organizations to more effectively navigate spaces, track inventory, m...
Nick Such
Co-founder and CEO,
Bio: CEO at BuildingLayer. Used to race solar-powered cars. Worked at GE, Toyota, and VC firm. BS Mechanical Engineering from University of KY...

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