Entrepreneurs embrace being at the forefront of change.

And, just by being there, they make a difference. We've recently created new profiles, specifically for innovators to express themselves by sharing their interests, lessons learned, as well as bits and pieces of their unique journey.

Today's entrepreneur is Arik Waldman, founder and CEO of TekTrak.

Like many innovators, Arik compares entrepreneurship to a roller coaster. He says that the ride is fun, scary, and exciting. But being an entrepreneur is truly about passion, persistance, and perseverance.

Before creating TekTrak, Arik was in business school. He was also a consultant for startups. He always advises entrepreneurs to constantly talk to people to get a sense of which features would be most important to use. As a consultant, Arik learned many things about having an entreprenial career. But last December, the roller coaster journey became a reality for him when he launched his first company. Being a first-time founder was more of an emotional ride for him.  

"Entrepreneurs should not put too much expectation into things because sometimes things won't go as they planned," he said. "You have to be able to adjust accordingly and give yourself enough buffer because circumstances will change. You have to be flexible."

Be sure to vote for TekTrak in the Vator Splash competition!