Today's Entrepreneur


Today's entrepreneur: Matt Malden

No.1 mistake: Not validating a business model by getting customers to pay before a product is built

Innovation series by Meliza Solan Surdi
January 19, 2011
Short URL:

Vator's community is the home of entrepreneurs who embrace their passion and follow their dreams.

Our newly-designed profiles allow members to express themselves by sharing their interests, lessons learned, as well as bits and pieces of their roller-coaster journey.

These profiles give entrepreneurs an opportunity to showcase themselves and tell their story.

So if you are an entrepreneur, a serial entrepreneur, or even an aspiring entreprenener, we'd like to hear from you.

Today's entrepreneur is Matt Malden, founder and CEO of Yield Software.



I Am: A first-time entrepreneur 

Name companies you've founded or co-founded:

Yield Software

Name startups you worked for:

Yield Software

If you are an entrepreneur, why?

I want to invent something cool.

List your favorite startups:

Google (back in the day), Facebook, Zuora

What's most frustrating and rewarding about entrepreneurship/innovation?

Testing business models and product functionality is a continuous game of trial and error. Be ready for lots of bumps along the road to finding the right ingredients for success.

What's the No. 1 mistake entrepreneurs make?

Validating an idea and business model by getting charter customers to pay for the product before it is even built.

What are the top three lessons you've learned as an entrepreneur?

1. Its all about the minimum viable product
2. Hire the best people you can find and they almost always come through your network
3. The best product doesn't always win, but it sure helps

Related companies, investors and entrepreneurs

Yield Software, Inc.
Description: Yield Software's complete Yield Web Marketing Suite for Business and for Agencies includes a Paid Search Optimizer for management of PPC ...

Related news


Featured Stories


Other episodes of this series

Today's Entrepreneur: Dan Donovan


Today's Entrepreneur

by Mitos Suson
No. 1 Mistake: Not seeking external (user) feedback and storming forward to a solution

Today's Entrepreneur: Victor Chapela


Today's Entrepreneur

by Mitos Suson
No. 1 Mistake: Focus too narrowly on the part of the puzzle they feel most competent at

Today's Entrepreneur: Pascal Zuta


Today's Entrepreneur

by Mitos Suson
No. 1 Mistake: Build companies around too small problems

Today's Entrepreneur: Shai Rozen


Today's Entrepreneur

by Melissa Karr
Why: I just can't sit still and fix what I believe needs to be improved in the world

Today's Entrepreneur: Julien Delpech


Today's Entrepreneur

by Melissa Karr
No. 1 mistake: New entrepreneurs are not prudent enough when they build their first Business Plans