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Using game dynamics to engage the customer

Lithium Technologies CEO Lyle Fong on how games can be used to motivate customers

Entrepreneur interview by Bambi Francisco Roizen
January 13, 2011
Short URL: http://vator.tv/n/15c3


As social gaming site Zynga and location-based check-in site Foursquare have clearly shone, people love games. So, how do you create game-like incentives to engage a customer? Lithium Technologies should know. Best Buy signed on Lithium to help the retailer motivate its customer base and cultivate the 1% of them who are outspoken zealots and company advocates.  In this interview, Lyle Fong, CEO and founder of Lithium Technologies, shares a case study about one Best Buy fan who's answered 4,000 customer service questions for the big retailer, on a volunteer basis. 

What are these game dyamics that create such volunteers? The game dynamics are such that people are able to share information about themselves and earn a reputation. Watch Lyle explain how Lithium is helping corporations do this.

(Note: In the next segment, watch Lyle explain how Lithium is making money by helping corporations tap social communities. Watch our last segment: Who's the social customer?)


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Lithium Technologies
Startup/Business
Description: Your customers are everywhere. Lithium helps you find your social customers, understand their influence, and build lasting relationships....
Bio: Lyle is the co-founder and CEO of a stealth mobile gaming company. Prior, Lyle also co-founded Lithium and Gamers.com.

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