Spotlight secures $2.5 million for ticketing

Ronny Kerr · October 27, 2010 · Short URL: https://vator.tv/n/1315

Ticket management SaaS company founded by StubHub veterans gets new capital for enterprise ticketing

SpotlightSpotlight, a Web-based ticket management solution, announced Tuesday that it has secured a $2.5 million Series A round of funding, led by Point Judith Capital. Also participating in the round is Brian Bedol, the executive responsible for founding sports television channels Classic Sports Network and College Sports Television (now known as ESPN Classic and CBS College Sports, respectively).

Joining the Spotlight board of directors will be Sean Marsh and David Martirano, both co-founders and general partners at Point Judith Capital.

To avoid any confusion, Spotlight is not in the same space as many of the most commonly talked about ticketing startups--FanSnap, MogoTix, SeatGeek, Ticketfly. Directly competing with the space’s 800-pound gorilla, Ticketmaster, those services are predominantly aimed at getting the cheapest tickets for entertainment events in the hands of consumers.

Spotlight is all about the enterprise.

Partnering with leagues, teams, companies, ticket aggregators like Stubhub and Ticket Liquidator, event providers, and brokers, Spotlight provides a Web-based SaaS that helps customers keep track of their tickets, suites and events. Once a company, for example, adds tickets to the software, Spotlight automatically updates schedules, venue maps, locations and other information for the event.


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Spotlight will automatically update any events for the NBA, NFL, MLB, NHL, NASCAR, PGA, Minor League Baseball, concerts, and theater. In addition to the high-profile events, customers can also add custom events like a company meeting or theme park passes.

Additionally, Spotlight customers receive access to hundreds of company reports, like Used vs. Unused Tickets, monthly inventory statistics and ROI analysis. They even claim to help companies save on taxes.

Over 1000 companies, including NBC Universal and Motorola, and 20 professional sports teams, including the Miami HEAT and Chicago Bears, currently count themselves among Spotlight’s customers.

Each of Spotlight’s three co-founders started their work in online ticketing at StubHub, one of today’s best-known marketplaces for buying and selling tickets for live entertainment events. At StubHub, CEO Joe Greiner and President Tony Knopp jointly managed the corporate sales department and COO Aric Haut served as sales manager.

If anyone knows how much the enterprise needs some ticket management software, some StubHub veterans are probably the right guys.

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SeatGeek forecasts the price of sports and concert ticket on the secondary market, analogous to what Farecast (now Bing Travel) does for airline tickets. For ticket buyers this helps determine whether to buy a ticket immediately or wait for a price drop. For sellers it helps identify the optimal time to unload their tickets.

SeatGeek’s crawlers have compiled millions of ticket transactions and have also aggregated other factors that influence prices. SeatGeek's patent-pending technology uses this data to accurately predict prices.

SeatGeek offers a free version for buyers and will soon release a premium version for brokers and other sellers.

FanSnap

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FanSnap is the live event ticket search engine. Our mission is to provide the most comprehensive, accurate, fast and easy-to-use resource for fans to find the tickets they desire to sports, concerts, and theatre events.

FanSnap provides free ticket search results for 50+ of the leading ticket providers, including Ace Ticket, AllShows.com, Barry's Tickets, Gold Coast Tickets, Las Vegas Tickets, RazorGator, StubHub, and TicketNetwork. Our detailed ticket-level search results are made possible by the combination of strategic industry partnerships and systems integration, as well as our FanSnap TicketDatasmsystems and patent-pending dynamic FanSnap Mapssm.

FanSnap was founded in 2007, funded by General Catalyst Partners of Cambridge, MA, and is headquartered in Palo Alto, CA.