Despite the many number of video-tracking and video-search engines that have emerged and gone bust, SideReel continues to grow like gangbusters and become profitable. All this on just a relatively little amount of funding.
SideReel, which raised $1.5 million in angel funding since 2007, recently hit a milestone of one million visitors per day to its Web site, a place where people track their favorite TV shows and talk about their favorite TV shows. Another similar service is Clicker, a well-funded startup that launched within the past year.
So, popular is the site that users go back once every three days, according to Roman Arzhintar, founder and CEO of SideReel, in this recent interview.
SideReel currently indexes 17,000 TV shows, amounting to more than 500,000 episodes. And, while Roman wouldn't say how much SideReel is making on its advertising and affiliate fees from Apple's iTunes and Amazon referrals, he said that the company is making enough to pay competitive salaries for 15 employees in San Francisco and 10 contractors, plus enough left over to reinvest in the company.
Check out SideReel's traffic below and watch my interview with Roman on why people are going to SideReel to track shows.