My-Wardrobe raises $9M for designer fashion

"Accessible designer fashion" is the ultimate focus of My-Wardrobe, like Gilt Groupe and HauteLook

Financial trends and news by Ronny Kerr
July 6, 2010 | Comments
Short URL: http://vator.tv/n/107e

16340

My-WardrobeMy-Wardrobe, an online retailer of "accessible designer fashion," raised a $9 million Series A investment round led by Balderton Capital, and supported by existing angel investors.

Dharmash Mistry of Balderton Capital is to join the company's board of directors.

Launched in April 2006, My-Wardrobe is an elegantly designed Web service wholly dedicated to the sale of "accessible luxury" menswear and womenswear. The UK-based retailer currently carries over 180 of the world’s leading designer brands including Polo Ralph Lauren, Anya Hindmarch, Mulberry, D&G, 3.1 Phillip Lim, and By Malene Birger.

OMy-Wardrobever 800,000 visitors go to My-Wardrobe each month, up 110% from the year before.

"My-Wardrobe.com has built a strong brand in the online retail sector as a leading retailer of ‘accessible luxury’ clothing and accessories - a very attractive market that is highly scalable and set to grow further," says Mistry.

Indeed, the luxury and designer fashion market is very attractive right now, buzzing with competition from the likes of Gilt Groupe and HauteLook, two companies that offer fashion and luxury lifestyle brands at specially reduced sale prices for members.

My-Wardrobe sets itself apart in two ways. First and foremost, it isn't a private, members-only affair. It actually functions more like your traditional online retailer. Secondly, the site sells exclusively clothing and accessories. Nevertheless, it remains clear that there lies big money in bringing luxury items to a wider customer base.

The new venture capital will allow My-Wardrobe to add more premium brands while expanding internationally.


Related news


blog comments powered by Disqus
Find your friends' startup new!
Vator is more valuable if you know who's here.
Discover who has a startup and help their success by following their progress!

Featured Stories

Latest company news bites on Vator

DINKlife - Sam Robertstad (COO, founder)
DINKlife will be presenting at the Women 2.0 PITCH Conference & Competition today: http://www.forbes.com/sites/women2/2012/01/14/2012-women2-pitch-competition-finalists-announced/
See more
Shotfarm - Lee Syrjanen (Development and Channel Marketing Manager)
The 17 Rs of Mobile Marketing: http://bit.ly/x3pDOP
See more
RAVN was featured in a article: "Personalized event-discovery app RAVN launches" about 3 hours ago
Just in time for Valentine's Day, i/o Ventures-incubated start-up emerges See more
Storeboard.com - David Waller (Founder and CEO)
Premium Plans Start at $1 or join for Free at Storeboard.com - The Social Media Site ...
See more