Consumers to Download Almost 1B TV Apps by 2015 says GigOM analyst Michael Wolf, according to CEPro Online, as embedded, browser-based, network-based and cloud-based app platforms come under scrutiny. And not only will consumers download them - they will also pay for a quarter of them. Julie Jacobson reports that by 2015, more than half of all TVs shipped worldwide will have a network connection -  and seven out of ten of those units will ship with an embedded app platform and app store, according to a new report from Gigaom Pro.

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