According to Caterina Fake of Hunch.com, the type of Recommendation Engine used by Netflix and other Connected TV players do not work because they are vertically challenged and they dont know what socks you wear.
Thats right… socks. Eh?!
If you dont know Caterina Fake, she sold Flickr to Yahoo a few years ago, after growing it into one of the most popular photo sharing sites around.
If you don’t know Hunch.com, it is a company we first came across when they launched their beta at the beginning of 2009, and since then, they have been attracting consumers and collecting a huge number of answers to the broadest range of random questions I have come across. They have been building a recommendation tool that gets smarter the more their users use it.
So what relevance does Hunch.com have to the future of Connected TV, could they improve the recommendation engines currently in use by content providers, and does it actually matter?
Read full article here.