Facebook talks location features, statistics

Ronny Kerr · June 22, 2010 · Short URL: https://vator.tv/n/1042

With a privacy fight still in recent memory, Facebook's not rushing into location service features

Facebook UK developers

One of the most anticipated Facebook features - a location-based service - remains on track to be launched soon.

In London on Monday, at the first-ever Facebook developer event held outside of California, Facebook CEO Mark Zuckerberg spoke briefly on upcoming features and the company's latest statistics.

"We are finishing designing our application soon and hope to offer it soon," said Zuckerberg. The chief executive did not offer any timetable for the service's impending release nor did he elaborate on how the service would function.

Whether Facebook will be creating a whole new location platform for the social site or whether it will simply incorporate data from currently existing services like Foursquare or Loopt is not yet apparent either. The company has discussed the possibility of acquiring or partnering with both location startups.

Given Facebook's very recent withdrawal into a state of defense over privacy issues, the company is wisely deciding to not rush into launching any new features that could fan the flames even more. With privacy advocates now keeping a close eye on the social site's every move, the launch of a location service will be a doubly delicate matter.

In addition to mentioning location, Zuckerberg and Co. also read out some new statistics.

The massive social network, which is expected to register its 500 millionth member sometime over the summer (if it hasn't already), detailed membership counts of individual European countries: 26 million monthly active users in the United Kingdom, 16 million in Italy, 15 million in France, and 10 million in both Germany and Spain.

Impressively, for a region that is far from making up half of Facebook's user base, Europe is responsible for 50% of the “Likes” appearing on the site. Over 100 million “Likes” have been generated on third-party sites since the feature was introduced. Even more impressively, "most" of the one million platform developers are based outside the US, as are 70% of the site's members.

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Loopt

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Loopt is a Silicon Valley based startup that has built a revolutionary social mapping service to change the way people use mobile phones to keep in touch with their friends. Loopt facilitates real-world interaction between friends and puts an end to frustrating missed connections.

Using location-based technologies, Loopt lets you know where your friends are by automatically updating maps on your mobile handset. Loopt even lets you send messages to nearby friends or receive automatic alerts when they're nearby so that you never miss an opportunity to meet. Loopt also lets you journal your life so that your friends can see what you're up to. With Loopt, mobile subscribers put themselves on the map.

Loopt is backed by venture capital firms Sequoia Capital and New Enterprise Associates, the same firms that helped found Google, Yahoo!, PayPal and TiVo among many other technology innovators.

Loopt is available on Boost Mobile and Sprint Nextel and will be available on other major US carriers soon