This is the second part of my four-part series with Jim Lanzone, founder and CEO of Clicker, a TV guide for the Web.
While Clicker is still pre-revenue, Jim explains, they are exploring a number of business models, including lead-gen, whereby Clicker would receive a fee for directing their audience to sites, such as Amazon, Netflix, HBO, MLB, or more importantly, getting their audience to sign up to those services.
Another model is to allow programmers or marketers to pay-for-placement on search-result pages. It's a very similar model employed by today's search engines. In a previous career, Lanzone was CEO of Ask.com, so it's fitting that he'd bring his search experience to Clicker.
Watch the interview for more about Clicker's business model, distribution, demographic and the company's upcoming, yet-not-released social features.
See the first part of my interview with Jim, "Discovering my TV oldies with Clicker."
Jim is right about the current demo for online TV viewership. A majority of SideReel (www.sidereel.com) users fall into the 18-24 age range, some of which don't own traditional televisions. However, most of that demographic is looking for the top 20 shows, not cooking or hunting shows. The challenge is monetizing those in ways comfortable to the user.