A few days ago, we talked about all the various ways users will be using social media to follow the 2010 Winter Olympics in Vancouver. Let's add one more resource to that list, already growing long.
NBC is set to bring iPhone customers all the Olympic updates they could ever need with the official NBC Olympics app, currently available for free in the App Store.
The main screen of the app displays the latest top stories, along with some featured articles underneath. But the information available via the application seems like it will actually be far more comprehensive than just a few headline stories.
Tapping the second tab takes the user to a list of sports--everything from alpine skating to luge to speed skating--for quick and easy access to updates about particular event. The pages for each event actually resemble the front page, with top stories and recent events listed, except that all these stories only focus on that specific event.
Another section of the app that will probably prove pretty useful is the schedules tab. There users have access to a full day-to-day list of event times organized either by event or by country. Though the app is United States-oriented, for the most part, in this section of the app one can get a better glimpse of how other countries are doing.
Of course, no up-to-the-minute iPhone app would feel complete without sharing capabilities. Under the social tab, users can track the most popular discussions happening on social sites. Users can also share articles, photos, and messages via Facebook and/or Twitter by signing into their accounts.
All in all, the app is a little bit cluttered, but for iPhone users on the go it will likely prove a valuable resource for following the 2010 Winter Olympics.