More money for search, this time it's ChaCha

ChaCha raises $12 million in equity financing and lays off 25 employees

Financial trends and news by Chris Caceres
March 18, 2009 | Comments
Short URL: http://vator.tv/n/774

7477

There’s good news, then there’s bad news.

The good news is money has been going around for search services.  A few days ago, Hunch raised $2 million for its online decision search engine.

Today, SMS mobile search company, ChaCha, announced it has raised $12 million in equity financing.  No shareholders have been disclosed as of yet.

The bad news – ChaCha also announced it is, “streamlining and restructuring itself to preserve its cash.  The company is reducing headcount, overhead, and expenditures through a series of cost-saving actions to ensure the company is positioned for long term success.”  In harsher words, ChaCha will be laying off 25 of its 81 employees, according to this report, contributing to the further decline of our economy.

ChaCha, which was launched in January of 2008, allows any person to search for answers to lifelong questions via SMS, such as, “What is a snickerdoodle?”  The question gets routed to ChaCha’s most “knowledgeable” person on the topic, and texts the user back the proper answer, along with an advertisement.  The service is free, but standard text messaging rates apply.  Try it out by texting, 242242, which  spells ChaCha.

Mobile advertising, is the business ChaCha is in.  Along with the answer to the snickerdoodle question, users receive an advertisement for what brand to buy this snickerdoodle from.  To date, ChaCha has worked with top clients like Palm, Coca-Cola, McDonalds and even the Obama Campaign.

ChaCha reports that they deliver 30 million impressions per month and has held 3.6 million users since it launched.  


Related companies, investors and entrepreneurs

Plogo_chachacom_chacha_logo_red_high_400x200
ChaCha
Startup/Business
Description: ChaCha answers who, what, when, where and why, and has emerged as the No. 1 way for advertisers and marketers to engage their audience. ...

Related news


blog comments powered by Disqus
Find your friends' startup new!
Vator is more valuable if you know who's here.
Discover who has a startup and help their success by following their progress!

Featured Stories

Latest company news bites on Vator

Kasha Ritter - Kasha Ritter (Owner/President)
new commissions for animal portraits= it's a dogs world: http://www.time.com/time/nation/article/0,8599,1888304,00.html
See more
eCare Diary - John Mills (Founder and CEO)
eCareDiary has been nominated for Best of the Web 2012 by SeniorHomes.com. Vote for us here ...
See more
Vab Media - Andrew Broadbent (social media manager)
Charter a Private Jet to the 2012 British Golf Open http://bit.ly/xJuTNQ PrivateJets #Golf #BritishOpen #luxury #Travel
See more
MondoWindow - greg dicum (cofounder)
Technically Speaking.... MondoWindow CTO Tyler Freeman on how we use Node.js for screen scraping: http://blog.mondowindow.com/screen-scraping-with-nodejs
See more