Survival 2010


The upside of fear, uncertainty and doubt

Soaring Venture partner Steven Elefant says today's tough times are great for entrepreneurs

Innovation series by Reena A Jadhav
February 6, 2009
Short URL:

I recently caught up with Steven Elefant, a partner at Soaring Venture and an angel investor, at the Keiretsu holiday party recently. The interview sheds light on the investor mindset these days. It's no surprise that he predicts a challenging year coupled with long recovery.

Elefant thinks the economy will turn a corner in 2010, given than this time a recovery will take a lot longer than the bubble-driven crash of 2000.

The good news is that it's been a lot cheaper to build a business given the breakthroughs in technology and infrastructure hosting. His tips to entrepreneurs are to focus on their core business, and get back to basics to build a business. On the positive side, he does believe that there are tremendous opportunities for entrepreneurs that innovate. The FUD principle of Fear, Uncertainity and Doubt is not good for the economy but great for entrepreneurs! 

So, all you entrepreneurs should ponder on the new "FUD" environment and determine relevant strategic implications for your business. As Nat Goldhaber said, "It's time for billionaire to be born!"



Related news


Featured Stories


Other episodes of this series

Get to profitability now


Survival 2010

by Reena A Jadhav
Angel investor Hamid Rezepour speaks with Reena Jadhav

Is this why you're not getting funded?


Survival 2010

by Reena A Jadhav
John Matthesen shares why eight out of 10 fail to get funded

Tim Draper gives Survival 2010 tips


Survival 2010

by Reena A Jadhav
Crisis is an opportunity to grab huge markets

Valuations are down 50%, get profitable now!


Survival 2010

by Reena A Jadhav
Collin Wiel shares tips and predictions with Reena Jadhav

Are you the next billionaire?


Survival 2010

by Reena A Jadhav
Nat Goldhaber tells Reena Jadhav why now's the time for billionaires