Vator Box

5

Is there scale to an Appssavvy?

Google's Marissa Mayer helps us evaluate the social media business of Appssavvy

Innovation series by Bambi Francisco Roizen
January 4, 2009 | Comments
Short URL: http://vator.tv/n/60d


Sponsored by:

With the popularity of applications and widgets made by companies, such as RockYou and Slide, we're seeing the emergence of startups solely focused on creating advertising solutions for app makers. Is there a big business in creating advertising and marketing solutions for widget and app providers? Or are widgets and apps advertisements in and of themselves?

We explored that question by evaluating Appssavvy, a social media agency business. Joining me and Ezra Roizen (Vator Box regular) was our guest host, again, is Marissa Mayer, Vice President of search products at Google.

A couple of the points we raise:

- While consumers spend tons of time on applications in social networks, the CPMs are extremely low because the engagement with ads are low. The mindset of a person interacting with people or an activity in a social network lowers the probability they'll have the attention span to engage with an advertisement

Liquid Scenarios minute brought to you by:

 

- Appssavvy is going to have to create advertisements that engage so consumers interact with them, almost like a game 

- As an agency or consulting business, Appssavvy has limited itself to a linear model. It needs to move from a linear model to one that has exponential effects if it wants to provide venture-backed returns.

- The challenge for Appssavvy is finding a recurring business model, and one that doesn't rely on big one-time or short-term campaigns

- Google has 40,000 and growing widgets on iGoogle. Google wouldn't use a company like Appssavvy because Google looks at the widgets as advertisements in and of themselves

 

 

 

 


Related companies, investors and entrepreneurs

2887
appssavvy
Startup/Business
Description: appssavvy is a mobile advertising technology company with the mission of rethinking the delivery and reception of advertising. Focused on...
62
Ezra Roizen
General Manager,
STRATEGYfx, LLC
Bio: Advisor and commenter on emerging ventures, focused on digital media, e-commerce and mobile companies.My transactional activities are per...
10218
Marissa Mayer
CEO,
Yahoo
Bio: Marissa leads the company's product management efforts on search products – web search, images, news, books, products, maps, Google...

Related news


blog comments powered by Disqus

Featured Stories

Other episodes of this series

David Hornik and Rebecca Lynn check out...

9496

Vator Box

by Bambi Francisco Roizen
Reuben Katz presents his achievement-based network for developers

August Capital, Morgenthaler check out...

9523

Vator Box

by Bambi Francisco Roizen
Rebeccan Lynn and David Hornik are guests host on Vator Box

IDG Ventures on Vator Box checks out VigLink

8454

Vator Box

by Bambi Francisco Roizen
A look at an ad solutions to help publishers monetize outbound links

IDG Ventures checks out Glancee during...

8465

Vator Box

by Bambi Francisco Roizen
Mobile way to discover who's around you with similar interests

Google Ventures on Vator Box checks out...

7354

Vator Box

by Bambi Francisco Roizen
A look at the opportunity to enhance in-flight entertainment as WiFi becomes ubiquitous on planes