Let's face it, even though marketers aren't fully embracing video advertising, let alone mobile video advertising - wireless is the future.
Transpera, a platform to monetize mobile video, on Thursday announced that it raised $8.25 million in debt and equity. Existing investor Flybridge Capital Partners and new investor Labrador Ventures led the round, while existing shareholders Intel Capital and First Round Capital also participated.
Earlier this month, the comapny announced deployments for MTV Networks, Discovery Communications, AccuWeather and the Travel Channel. Ford plans to launch a mobile video campaign of its 2009 Lincoln MKS on the Transpera platform.
As of the first quarter of this year, 91 million Americans (or more than a third of all mobile phone subscribers in the U.S) ownen a video-capable phone, according to Three Screen Report on Television. Additionally, 95 million phone subscribers have mobile Internet as part of their data plan.
The video is of Frank Barbieri, founder and CEO of Transpera, giving his pitch.
Founder and CEO of Vator, a media and research firm for entrepreneurs and investors; Managing Director of Vator Health Fund; Co-Founder of Invent Health; Author and award-winning journalist.
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Transpera helps online video publishers create mobile video channels and generate new revenue. Truly personal mobile video is now a reality. With Transpera’s Bridge System, users program their own channels, enjoy deep integration with their favorite online video sites and share those experiences with friends and family. On-line Video Publishers We provide an easy way to add a rich mobile experience for your users, and in doing so, we extend your brand to mobile while generating new, highly targeted mobile advertising inventory and subscription content services. Mobile Operators We provide easy ways to package and aggregate online video companies on deck to generate new value-added data services and subscription opportunities. Advertisers We provide high value reach to lucrative mobile audiences with positive and compelling inventory that consumers repeatedly use and distribute to their friends, family, and colleagues.