Biz Stone, the co-founder of Twitter, answered some questions from Rafe Needleman of CNet's Webware about how Twitter is currently performing, some interesting points arose. I think since the recent changes with Jack Dorsey and Evan Williams occurred, this provided a pinnacle moment to really ask some important questions of the Twitter team.
One thing I just wanted to point out quickly was CNet's analogy of why Jack and Evan swapped roles. Caroline Mccarthy of CNet said it was " time to get real," which was slightly harsh.
Jack Dorsey did some fantastic work for the team whilst being CEO of Twitter. Evan even put this in his blog post about the move saying that "Jack took Twitter through an order of magnitude of growth and two major rounds of financing, while safely navigating some very rocky waters that would have taken even more experienced leaders down with the ship."
Even despite various issues that the Twitter community acknowledged, such as no SMS updates outside of the US, Jack did create a fantastically-dynamic product which really got people communicating in a new way. He should be commended for that. I simply believe this change was a positive one, although we are yet to see what happens.
The one key point I wanted to address from this email interview was how Twitter co-founder Biz Stone said that "We've watched with interest as commercial usage of Twitter has taken off and really started growing. We think there are some very interesting opportunities so we're modeling some scenarios there as well as other opportunities."
Now, I am intrigued to know what commercial uses this may be, and if there is such great commercial usage will it turn them a profit or revenue at all! I mean, it's been great to see rounds of financing going so well for the team, but where is the money for them?
I won't try sounding like a resounding broken record in this article because I would simply be echoing much of what has already been written recently, here is an article from ReadwriteWeb on the matter that is worth a look. There has even been some thorough discussion over at Webmasterworld about it.
In my opinion I expect we could see a corporate or premium version of Twitter coming through, something that will beat Yammer.com, recent Techcrunch 50 winner to a pulp, if Twitter was to implement this feature correctly with their audience I reckon they could make profit pretty rapidly.
I get the sense that overall from this interview Biz Stone did with Rafe Needleman, that he is quietly optimistic but has a very clear "never say never" attitude of the future of the company, which in the current climate will prove vital to Twitter staying afloat. But how long do you think Twitter will leave it until they "turn on a business model that produces revenues?"