Rand Schulman on Sales 2.0

A successful entrepreneur and CMO of Inside View

Entrepreneur interview by Gerhard Gschwandtner
July 22, 2008 | last edited July 22, 2008 7:06 PM | Comments
Short URL: http://vator.tv/n/318

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As the CMO of InsideView, Rand Schulman has created a marketing organization that measures the effectiveness of every marketing effort. InsideView is a storybook example of seamless coordination between sales and marketing. Rand share his view on how companies can proftiably integrate Sales 2.0 solutions to realize higher productivity and greater sales.

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