In this episode of the Vator Reports, Bambi and John talk about how the social web is changing the way content is produced. After a quick update on the Demand Media/Vator.tv challenge John dedicates his innovation minute to the question of whether content or distribution will be more instrumental for creating value in the future. Bambi and John then talk about the value of social networks for advertisers, Google's open social platform, and about monetizing social media and social networks. Featured in this episode are the following companies: Nowlive.com, DadLabs, Nowpublic, Twiki, Wize and Aggregate Knowledge.
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