MC Hammer and Geoffrey Arone on, Part 2

Entrepreneur interview by Bambi Francisco Roizen
December 4, 2007
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In this second part of the interview with co-founders MC Hammer and Geoffrey Arone, the company founders talk to Bambi Francisco about the business model of the site, the competitive advantage, partnership opportunities with big media companies, promoting the DanceJam brand at offline events, various ecommerce opportunities around different dance genres, and the funding situation of the company. To see the first part of this interview, click here.