The business of curating and creating content

Bambi Francisco Roizen · May 9, 2011 · Short URL: https://vator.tv/n/195e

FindTheBest CEO Kevin O'Connor talks about he's curating and creating content for his startup

This is the second part of my interview series with Kevin O'Connor, founder and CEO of FindTheBest, which was recently backed by Kleiner Perkins' sFund, launched in August of 2010. 

In this interview, Kevin, who founded DoubleClick (now part of Google) in the mid-90's, talks about the challenges of curating and creating content. The new service is a place to compare a multitude of attributes across 500 categories, from venture capitalists, dog groomers, smartphones to ski resorts. 

"How do you drive user-generated reviews for 500 topics?" I asked. You'll have to watch the interview for his answer and more.

 
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Bambi Francisco Roizen

Founder and CEO of Vator, a media and research firm for entrepreneurs and investors; Managing Director of Vator Health Fund; Co-Founder of Invent Health; Author and award-winning journalist.

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FindTheBest is an objective, socially curated, comparison engine that allows you to choose a topic from hundreds of Comparisons, tailor your search based on dozens of key filters and select the best option based on the factors important to you. Ultimately, FindTheBest allows you to make faster and more informed decisions by allowing you to easily compare all the available options.

You'll find many other comparison sites that may seem similar to FindTheBest. You may have used shopwiki.com to find and compare specific products like HDTVs, or kayak.com to find and compare airline tickets. These sites, however, are different than FindTheBest in two major ways. First, while many of these sites only allow you to search and compare within a narrow range of products or services, FindTheBest allows you to search and compare a wide range of topics from ski resorts to celebrities. Second, many comparison sites are simply driven by affiliate marketing deals "recommending" products or services which pay them the highest referral fees. FindTheBest is unique in that it provides both a broad range of topics to search through as well as an unbiased database free from any hidden advertising. While we may look to advertisers to be able to keep our search free, any advertisements on our site will be clearly marked and targeted to your search.

FindTheBest is organized into nine broad categories ranging from Arts & Entertainment to Sports & Recreation. Each category includes dozens of Comparisons-from Aquariums and Nutrition Charts to Surf Spots and Zoos. Each Comparison consists of a variety of related listings, and each listing can be sorted through numerous key filters.

FindTheBest will soon become a collaborative knowledge base allowing you to eventually contribute information by providing and editing your own listings, and posting reviews and ratings. In this way, FindTheBest will ultimately become a place for you to find and share information as well as add your voice to the community.

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