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Smaato Mobile Advertising Award

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Start ad-enabling your application today and get recognized!

Smaato Inc. (see Smaato profile) is a leading mobile advertising technology company that provides the ad server platform called SOMA™ (Smaato Open Mobile Advertising) for mobile developers, ad sales networks and operators. SOMA delivers targeted display advertising to mobile phones within applications and on mobile sites. SOMA supports all mobile operating systems incl. iPhone.

Smaato teamed up with and to search for the coolest ad-enabled application.
Smaato Competition
Introducing the Smaato Mobile Advertising Award
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Win a free trip to Barcelona!
  • Mobile World Congress Barcelona, Spain 16-19 February, 2009: free booth participation, flight & hotel
  • M-Days Munich, Germany 22-23 January, 2009: free booth
  • Meetings with 4 partner level VC'
    • Tim Draper, Draper Fisher Jurvetson (Menlo Park)
    • Howard Hartenbaum, August Capital (Menlo Park)
    • Niall Davis & Uwe Feuersenger, aeris CAPITAL (Switzerland / San Francisco)
    • Frédéric Veyssiere, Innovacom Venture Capital (France)
  • Mobile advertising campaigns in Smaato network for winners
Deadlines: for submission: 
  • Submission: November 21st, 2008
  • Winner announced: Week of December 15th, 2008
How do I join? (See additional details at bottom)
  1. INTEGRATE Smaato SOMA SDK into your mobile solution
  2. REGISTER on
  3. CREATE and start building your company profile (the yellow button at the top right)
  4. UPLOAD: 1 min 30 sec video pitch and/or up to 3 PDF pages of screen shots displaying Smaato advertising, details etc.  SEE EXAMPLE
  5. PARTICIPATE by selecting Smaato Award in the competition page
Jury list:  
  • Adam Zawel,
  • Bambi Francisco,
  • Bena Roberts, GoMoNews
  • Caroline Lewko, WIP
  • Giselle Abramovich, Mobile Marketer
  • Jim Cook, MobiAdNews
  • Lubna Dajani, Mobile Monday New York City
  • Mark Wächter, Mobile Monday Germany & BVDW
  • Michael J. O'Farrell, dotMobi MAG
  • Tim Draper, Draper Fisher Jurvetson (Menlo Park)
  • Ragnar Kruse, Smaato
 To learn more about our distinguished jury click here.
How is judging determined?
  • Phase 1 - Judging: The community of Mobile industry executives will select the top 10 finalists based on unique approach, traction in the market, idea originality, branding.
  • Phase 2 - Jury chooses winner: A hand selected jury (see additional details) will determine the winners for the competition.


* The information that you upload to will be duplicated and placed onto the website for the Judging process of the competition.

** Each participant will receive a competition update email once every 2 weeks.


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This program is sponsored by:
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97 companies participated in this program