Calling all private media and advertising companies!
Vator.tv and AlwaysOn are looking for game-changing players in the advertising, marketing and promotion space. We're looking for innovators who are redefining the way marketers reach audiences and change the nature of the relationship between brands and their consumers.
This is part of Vator.tv and AlwaysOn's latest business-plan contest called the Vator/AO Media game-changers competition, and is in conjunction with AO's OnMedia conference in New York in January 2008.
Who should participate?
Anyone can participate. We encourage students - high school, college, graduate - to entrepreneurs and inventors from around the world to anyone with an idea, really. Ideally, AO is seeking the following:
Online Ad Service Providers: New ad networks and other front line advertising services.
Technology Enablers: Tools and infrastructure for next generation advertising.
Community Platforms: Social Networking, advertising integration, and innovation.
Mobile Adverting and Marketing: Bringing advertising to the mobile experience.
In -Content Advertising: Companies developing content/advertising hybrids for.audio, video, and games.
Web Analytics: Making sense of an ocean of data.
Pioneers: Trailblazers in online advertising.
How to win:
Vator competitions uses the "wisdom of the crowds" approach to find true gems. At Vator, we let the Vator community winnow down the selection process for the final team of judges, consisting of AO's editorial team. So, get the Vator community to help find those winners. These video pitches will be public so the Vator community can help vet the deals. So, for those pitching, encourage your friends or colleagues to comment and rate your video pitches and/or to upload their own video pitch about why your video pitch is the best. For those who don't want to share their secret sauce, share what you can. But remember: Success is 2% idea, 98% execution. In other words: Ideas are one thing, executing is everything.
What should you include in your 2-minute pitch?
You can include anything, really. But here are some guidelines: