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Zygger, Inc.
Location: PO Box 1090, Sebastopol, California 95473, United States United States
Founded in: 2007
Stage: 1.0 (formal launch)
Number of employees: 1-5
Profitable year: 2011
Short URL: vator.co/zygger-inc
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Zygger, Inc.

Zygger Carries Your World
Startup/business
California, United States United States United States
http://www.zygger.com
About
Video/documents
Company description

Zygger, Inc. is co-founded by Suzanne Donivan & Gabrielle Ridgeway. Together they invented a new sporty cargo cart called the Zygger, that is the perfect solution for transporting your STUFF and staying active. It’s a fun, cool, 3-wheel push cart that is lightweight and foldable, with reliable brakes and responsive steering. Zygger is Ergonomically designed & constructed to transport assorted cargo, even small pets, and can be used by both genders from ages 13 and up. Zygger will adapt to multiple sports and activities: you can walk, run, roller blade, and even skateboard with Zygger. Its the perfect solution for Urban dwellers who don’t drive! Now they can ease the strain on their backs and still look HIP! Zygger is truly a new market niche, creating an industry of "Sports Carts" that has a customer potential of 200 million in the U.S. and worldwide.


Team

Suzanne Donivan, CEO, has a B.A. in Electro-Mechanical Design, She wasemployed in the Mechanical/Electronic Industry for over 18 years, focusing onproduct design and development with Fortune 100 companies. Previous employers includedAgilent Technologies, STC, Ball Aerospace and Imex Medical. Suzanne operated aconsulting business for 5 years, has experience in management, and was Directorof a start-up Business. These diverse and valuable experiences working within corporateteam environments and entrepreneurial start-ups will assist her in the CEO responsibilities and challenges of leadership.

Dr. Gabrielle Ridgeway, President,has launched and managed three successful businesses: founding Partner of an IntegrativeHealth Clinic, Co-Founder and owner of Gabrielle Vineyards, and owner of arestaurant in San Francisco.With her entrepreneurial background, Gabrielle has experience in Management, HR,Marketing, and Health & Fitness. As a visionary, Gabrielle brings a levelof inspiration and expertise to this organization that will enhance and promotethe success of Zygger. She is a licensed Chiropractor for over 20 years and aserial inventor. 

VP of Business Development/ Don Mann, at MBNA was instrumental inthe companies’ 30% annual rate of growth. Mann raised in excess of $1 billionfor ventures, expansions and mergers and led businesses from research to startup to Fortune 500 status. With over 27 years as a Senior Executive inMarketing, Sales, and Operations, Don has specialized in creating turn-aroundgrowth and revenue optimization. With Don on our team, we have the expertiseand guidance to launch Zygger into the global market with speed and efficiency,culminating in extraordinary results for our investors, team, and business enterprise.

CFO/Financial Strategist, David Stacey,has 26 yrs. in International Banking, and 8 yrs. as a financial consultant forinvestors and entrepreneurs. As VP  ofAviation Finance for Citicorp and Director of Aviation Finance for CreditSuisse First Boston – London,David is a proven developer of new business with extensive experience in seniorlevel negotiations. David has taken multiple companies through the growthphases planned for Zygger, and is ideally suited to direct the financialorganization of this global project. 

CMO/Marketing & Branding Strategist, Anthony Sanchez, has 20years of experience in marketing, PR, branding, internet marketing, writing,and entrepreneurial pursuits. He was Oracle Corporation’s first full time WebMarketing Manager for 11 years, and in charge of marketing for a $1 Billiondollar division. As an independent Marketing Consultant with his own company,Marketing Visioneer, Anthony is responsible for understanding the clientsneeds, and creating a customized plan that marries their vision with theirbudget. 

Sales, Marketing & Distribution Strategist, Steve Schneider, isan instructor for the State of Californiaassisting entrepreneurs to launch product inventions. He is co-inventor of manyproducts currently on the market, with 35 yrs. in International Marketing workingwith such companies as Pioneer, Sanyo and Panasonic as sales representative,distributor, importer, buyer and trade show exhibitor. Steve has developedextensive media connections within the local and national framework and is avaluable resource for launching the Zygger to the California, National, and Global consumer markets.

Other Team members include Business Coaches, Attorneys, Engineers, and Advisory Board members.  

                                   

                                 

Business model

We will manufacture and distribute Zyggers worldwide. With a line of descendant products and accessories that will create multiple streams of revenue, we project a profitable outcome at the completion of our exit strategy in 4-5 years. These products will be distributed through wholesale, retail, and internet markets using the various marketing tools available today through all media systems and PR resources. With an aggressive branding campaign, we intend to create a new market niche while focusing on customer needs and profit margins.

At a price point of $299-350, we plan to average $170 per unit sale with a 62% gross margin. With a marketing budget of 40-60% of revenue, we intend to hyper grow our U.S & international market base and sell 1.3 million units our first five years. These projections are based on similar new product launches. Adding additional extensions in years 2 and 3, plus accessories, will help meet target sales estimates. With 5 million invested, this will potentially create a 60% IRR and reward investors with 10X investment return on EBITDA alone. 

Competitive advantage
Zygger’s main competitors are the pull style baskets, pet joggers, and medical walkers. An indirect competitor is baby joggers, as the popularity of this market clearly demonstrates that people are willing to combine exercise with pushing cargo. Unlike our competitors, Zygger is a multi-use product that combines with various athletic activities while assisting the transportation of assorted cargo, excluding babies and children.  Its sturdy, ergonomic, & maneuverable design makes it a superior choice for extended use, unlike the flimsy pull carts available today. The pet joggers on the market are limited by style and not designed for multiple uses. And Zygger is the FIRST stylish & youthful walker-substitute for the active aging and image conscious, with superior performance and strength. Its unique style and fun look will appeal to many ages, especially the Gen-Xrs.