Company description
Our goal is to position Zappos as the online service leader. If we
can get customers to associate the Zappos.com brand with the absolute
best service, then we can expand into other product categories beyond
shoes. And, we're doing just that.
Internally, we have a saying: We are a service company that happens to sell ________.
- shoes
- and handbags
- and clothing
- and eyewear
- and watches
- and accessories
- (and eventually anything and everything)
Business model