Company description
Yumm.com is the first true virtual recipe box that enables you to save your favorite recipes, no matter the source, in one location. Let's say you google a lasagna recipe, make it and love it. Will you be able to find that recipe again? With Yumm's easy to use bookmarklet, you can save that recipe in your recipe box even though its on some random third party website.
The bookmarking engine inside Yumm enables you to save and easily find again your favorite recipes, even if they are on twenty different websites. You can group them, share them, print them, save them, we just hope that in the process you cook and enjoy them :)
Save your favorite family recipes as well by inputting them into your recipe box. You have the option of keeping them your family's secret recipes or sharing them with the world. Now you can keep your secret recipes in the same box as your favorites from allrecipes or foodnetwork.
Team
Chris Hedgecock is a seasoned internet marketer and entrepreneur, having founded CarsForaGrand.com, ZeroPaid.com, ZinText.com and several more startups.
Prior to entrepreneurial life, Chris worked as an engineer for MP3.com and Microsoft.
Business model
Organic Traffic, Ad revenue
Competitive advantage
Recipes was one of the earliest markets dominated by SEO, but has not really been touched in social. We think there is a potential to leverage social media to build a sizeable audience of home cooks.
Chris Hedgecock
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