YourTrumanShow

YourTrumanShow, online user-generated video distribution and discovery
Startup/business
flags/United States.gif

California, United States
http://www.yourtrumanshow.com

YourTrumanShow’s network empowers users and communities to use online video to tell their stories, share their lives and watch, rate and review other people's lives.

Our embeddable Videomap navigator for Facebook, Myspace, and other social networks, creates a visual map of connected people and videos across social networks, allowing users to discover and consume content whithout leaving their favorite web sites.

By bringing together user generated media, content distribution and social discovery, YourTrumanShow delivers advertisers better reach and targeting of those audiences that traditional online advertising can no longer deliver.

With headquarters in San Francisco and a development team in Turin, Italy, Your Truman Show, Inc. was founded in 2006, by Arturo Artom and Luca Ferrero. The company is privately held.

Business model

The advertising-supported media value chain is beingdisrupted in all of its major components: artistic creation, production, distribution, monetization, with big-budget TV advertisers investing largershares of their spend on online video.

Advertising

Your Truman Show willrollout display ads on our own properties, in video ads on our properties and via embedded players/widgets, highly targeted sponsored channels and competitions. By creating UGC campaigns in partnership with brand advertisers and distributing content through its embeddable application, YourTrumanShow can deliver better targetted advertising with greater reach.

Format Licensing and Talent Development

Your Truman Show is developing format licensing deals withmedia networks to create TV shows "Your Truman Show" where we willhighlight the most funny, dramatic, exciting.... life of the day/week/month inseveral categories ("desperate housewives", "firedmanagers", "happy employees", etc.).

IP and defensibility

We have filed 4 provisional patents covering our rating and ranking algorithms, our video link functionality and our social video mapping and discovery algorithm.

US traffic of YourTrumanShow

US traffic of www.yourtrumanshow.com

Range:
1m
1y

The number of people visiting a site.

Compete ranks the top one million websites in the U.S. based on the number of People the domain attracts each month.

The number of visits made to a site. A person can only be counted as one person in a month, but can make multiple site visits.

The total time spent on a domain as a percentage of the total time spent online by all U.S. internet users.

The number of minutes an average visitor spends on a site during each visit.

The number of pages an average person views on each visit to a domain.

Worldwide traffic of YourTrumanShow

Worldwide traffic for the website www.yourtrumanshow.com

Looking for employees

Employee description

Online marketing manager - Acquisition

Your job

* Leadership: own, develop and manage portfolio of online marketing programs.

* Acquisition: develop and manage promotions, communications, web, SEO and integrated campaigns to drive user conversion.

* Retention: drive programs to increase returning traffic and user engagement.

* WOM: identify and implement strategic and tactical opportunities and approaches to drive word-of-mouth and viral marketing.

* Metrics: generate valuable insight from online metrics and data.

* Communications: develop email, web, blog, video and social media content to support positioning and targeting.

* Vendors: manage deliverables and budgets for PR, design, collateral and production service providers.

Your credentials and background

* Bachelor or Master's degree.

* 2+ years of online marketing track record.

* Project manager's skills.

* Proven ability to generate creative ideas and turn them into reality.

* Familiarity with online video, user generated content, social networks and social media.

* Internet or media industry background.

* International, multi-cultural savvy.

Your style

* Startup mindset. Passionate, positive thinker.

* There's always a better, faster, cheaper way.

* You are passionate about results. Process is a tool, not an end.

* You have ambition, stamina and resilience. Leadership material.

* Straight shooter. Open to feedback.

* Love the team.

* Have fun at work.

Feedback and testimonials

Emma Aston May 03, 2008
Reality entertainment is exactly what attracts participants and viewers want. I think YourTrumanShow has in it, which attracts participants and viewers.