Company description
YEL: a fun and easy to use Social TV app, making watching TV with friends in separate locations,a social event.
Discover what to watch and then rate, comment, vote and chat with your friends.
YEL: providing continuous, real-time, in-depth feedback and rating data to producers & broadcasters.
YEL: one open platform for all content producers, so just one Social TV app, browser (HTML5) based.
Team
The company is founded by Vincent van Witteloostuyn, a veteran in web development and market research ( GfK ). Vincent works closely with entrepreneurs Marijn Harinck and Camiel Kraan who manage a leading company in online gaming. They have a broad experience with scalable game platforms, proven technology.
Sales / Marketing Strategy
YEL is primarily meant to be fun and useful for any consumer. YEL’s success depends on the size of the community it attracts. The sales and marketing strategy is built around this. The current prototype of YEL is in redevelopment and ready for soft launch 3 months after funding. This launch will be on a large leading cross media convention at the start of the new TV season in The Netherlands.
Product Roadmap
YEL is currently available on all mobile platforms using HTML5 technology, and a new beta prototype is available in all flash supported browsers. Already several “live” tests and prototypes have been executed and proved successful.
Current roadmap: build native apps for Android and Apple(iOS). Full functional design and technical design phase is completed (Q1 2012)
Business model
Our primary goal is to gain and nurture a large audience. However there are several business models identified:
- Audience/viewing data
- Licensing
- Custom packages for ‘branded’ content (logo’s / colours)
- Acquisition
- Commercial polls
Competitive advantage
Unique combination of team behind YEL: gamification, market research and TV/Media/Advertisement
Products of competitors (GetGlue, IntoNow, Miso, Zeebox, Viggle/Loyalize) are all based on a single check in, a single rating, not timeline based or multi vote, and focusses on additional content/promo’s/trailers and trivia, buying product / earning credits while watching. Dutch competitor ExMachina/Play2TV does have multi vote, but builds special apps per show, and not a global app for all TV shows.
YEL is different, and has a strong focus: YEL is open, transparent, setting up a generic platform and have YEL as a de facto standard for content ratings. Not an app per TV show, but a fun and engaging app for all programs on TV.
Investors
Vincent van Witteloostuyn
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