Competed against 20 other startups in an open meet-and-greet with founders and investors. Wurlpool won a 1 hour consultation with a consultant from Angel Forum.
A simple and fun way to win prizes on your mobile phone. Wurlpool provides a unique native app-giveaway platform for publishers to quickly engage their target audience.
Problem
Mobile advertisers need a captive audience. But mobile advertising has followed in the footsteps of the online approach. This online strategy is proving to be less effective in the mobile ecosystem, leaving service gaps for niche native mobile ad platforms to thrive.
Competitive Advantage
Wurlpool solves this problem by offering a unique native experience for mobile advertisers to quickly engage their target audience and achieve a desired outcome. Through our native app-giveaway platform we are able guarantee better results for advertisers, while offering an exciting way for users to engage with new products.
Team
Adam Brinnig CEO & Co-Founder Adam has 8 years experience in business strategy & development, product development, and marketing. Specializes: Product Management, Business Strategy, Strategic Parterships. http://linkedin.com/in/adamjast
Eric Shelton COO & Co-Founder Eric has 4 years experience in company operations, affiliate marketing, and web development & design. Wurlpool is his second start-up. Specializes: Operational Management, UX Design, Community http://linkedin.com/in/eshelt
Advisors
Zach Larson - Founder & CEO of Threadbare Games, Inc. -http://ow.ly/hdLxm Brett Finkelstein - VP, Business Development at Local Motion. -http://ow.ly/hdLXW Joe Booth - 8 years of sales and marketing experience for Fortune 500 companies - http://ow.ly/hdLEq Clayton Berg - Business strategist and serial entrepreneur. - http://ow.ly/hdM1k Oren Bennet - Investment analyst phenom and finance strategist. - http://ow.ly/hdM5Y Ian Myles - Financial consultant and business development - http://ow.ly/hht9z
Business model
Wurlpool generates revenue by charging publishers a mobile CPA ad rate, as well as earning commission through third-party affiliate networks from in-app purchases.
Target Market
Our target market is focused on mobile advertising for digital products on iTunes.
Target Customers
Our target customers are iTunes paid app developers and mobile gamers that purchase iTunes gaming apps. The value proposition for developers is a unique native experience for mobile advertisers to quickly engage their target audience. For mobile gamers, Wurlpool is a simple and fun way to discover and win new gaming apps.