Company description
Women & Wine http://womenwine.com is a lifestyle company with a social media platform for user contributed content from lovers of wine, food and travel ages 21-59. Free members can share stories, tips, pics, and videos to entertain, inspire and educate. Our weekly newsletter goes to 50K people - both women (80%) and men who like our storytelling sensibility.
Women & Wine's core revenue comes from creating multi-media content and offline events for our A-list clients who are interested in unique and creative ways to reach savvy college educated women who, in addition to their interests in wine, food and travel, also love movies, books, fashion - you name it! Clients from movie studios, women's magazines, top fashion houses, travel and of course wine, spirits and food brands engage W&W as a trusted source for women. W&W has held events in 31 cities for over 7,000 people in the past 18 months and has a top rated podcast on i-tunes (RSS feed from http://womenandwineradio.com).
Women & Wine is a US and EU trademark and the company also owns a small wine boutique called Wine Valet at Two Rodeo Drive which provides the company the ability to sell wine and build an offline clientele around the world for our concierge services.
W&W has a top 100 wine show on i-Tunes with over 90 hours of archived podcasts and on March 29th at 10 a.m. PST will launch our new one hour show LIVE! at the Wine Valet at Two Rodeo Drive on CRNTalk.com and broadcasting to 20 million Time Warner Cable households (check local listings). The show tapes on Via Rodeo - similar to The Actor's Studio as guests sip the wines of our winemakers and tastemakers and the they can buy the wine in our store or online.
We have an ambitious plan to be the next breakout brand for women - as there's a huge vacuum in this space - and believe we are the leader in this niche catering to 40 million women who say they buy or drink wine at least once a week. And, as there is an enormous opportunity to reach women ages 21-30 who are interested in learning about, as well as drinking wine, there is the opportunity to be the "brand for life" as wine means something different to women at every stage of their lives.
Team
Online and offline niche lifestyle brand seeking to build 1 million registered users by 2011and collect data that facilitates our ability to create targeted multimedia content, promotional campaigns and offline events for A-list clients seeking to market to women ages 21-55.
Business model
Women & Wine has beta tested multiple channels of opportunites but our core reveneue comes from wine sales and creating multi-media content and offline events for A-list clients seeking to market to savvy women ages 21-55.
Competitive advantage
Great name
Track record as a "trusted source", support from media for what we do, trademarks for Women & Wine in US and EU as well as Wine Valet in the US.
Loyal following, not about scores or ratings but about making an emotional connection to the brand, 3+yrs experience, events for 7,000 people across the U.S.
45,000 newsletter subscribers
Top 100 wine show on i-Tunes
New radio show launching 3/29 on CRNTalk.com and Time Warner Cable to 20 million homes nationwide
Julie Brosterman
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