WiseCampus.com is an
innovative and dynamically driven Web 2.0 business that allows all U.S. college
students to solve the problem of missed classroom notes through an educationally
oriented social network. The WiseCampus experience has allowed us to obtain
over 25,000 members and 250,000 notes to date.
WiseCampus.com was founded
to meet a challenge—students need notes from classes they have missed because
of athletic events, family emergencies, and personal illnesses. The site also
allows students to review past study guides and helps students who struggle
with taking classroom notes, have attention span issues, or don’t understand
the concepts of a lecture.
The social networking aspect
of the site is beneficial to students and advertisers. Features offered to
students include question and answer boards, group study sessions, and
real-time blogging. Advertisers will be drawn to the site because of our
ability to connect them with very specific demographics. When members join the
site, they provide their location, age, university, and other relevant
information. As traditional forms of media, like print and broadcast, continue
to decline as viable advertising channels, a site like WiseCampus, which allow
for highly targeted advertising, will be poised to pick up significant revenue.
Team
Our
management team has the crucial balance of leadership and knowledge of the
college demographic. The President, Jim Sapp, has a broad background in
business development. He was named Indiana Entrepreneur of the Year in 1991,
won the National Blue Chip Enterprise Award in 2000, and authored the book
“Starting Your First Business.” The Founder, Ryan Sapp, started WiseCampus
while in college and knows how to make the site relevant to students.
Business model
WiseCampus
will generate local, regional, and national advertising revenue from display, e-mail,
and mobile advertisements. Premium member content will generate revenue from users. The
site can grow both vertically and internationally.
Competitive advantage
Paramount
to our competitive model is the content of the notes. Only through the
proprietary functions and systems that we have established can the notes be
kept relevant, accurate, and timely. WiseCampus.com provides instant incentives
for active participation on the site, allowing us to deliver applicable and
up-to-date information, which separates us from our competitors. With
WiseCampus.com acquiring a first-mover advantage, we have been able to develop
the economies of scale, allowing us to distance ourselves from the competition.
Ryan Sapp
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