Company description
Wise Window, Inc. is in the business of discovering, measuring and continuously reporting “what moves people” - that which drives people to express themselves, influence others, and ultimately make purchase decisions. We quantify passion and likability of brands and products from consumer generated media (blogs, message boards, review sites, etc).
We enable decision makers to discover, understand, and act upon what moves customers to a purchase decision.
Discover
We do not search for answers with preconceived notions. We gather the conversations along domain-specific lines, ensuring the most relevant opinions.
Through our patent-pending processing we then discover the topics that are on the minds of the customer. This gives a true and current picture of what moves the customer now, keeping you on top of the curve.
Understand
Once you know what moves the customer, the next step is to understand why. Our solutions have the flexibility to zoom in and out in granularity and back and forth through time to gain insights into why the customers are changing.
Act
We provide full transparency of sources to let you know exactly who is saying what. We also reveal the influenced demographics, enabling you to focus your marketing efforts by directly engaging with those who are the most influential and most passionate.
Team
Sid Mohasseb, CEO
Mr. Mohasseb is a past President of the Tech Coast Angels-OC; the largest angel network in US with in excess of $85 million dollars of direct investments in over 120 companies with follow-up investments of over $850 million from the Venture Capital community. Sid is also the Managing Director of Venture Farm LLC; an early stage funding and execution firm.
Rajiv Dulepet, CTO
Prior to Wise Window, Inc., Rajiv was involved with DARPA and SBIR projects in the area of Data Visualization, Information Retrieval and Text Mining. In the past 15 years, he was also Member of Technical Staff at AT&T Bell Labs, Program Manager-Microsoft Exchange Team and Microsoft IETF team (Internet Engineering Task Force). He was also an Industrial Affiliate with the MS&E department at Stanford.
