About WhichBox Media
WhichBox Media is a Software provides a next generation content creation, management and monetization, online publishing, social networking, and social media technology platform, built for publishers and media companies, businesses and the enterprise, organizations, educators. The turnkey whichbox™ Platform isn't an "app" or other singular-focus application. whichbox™ is a fully integrated and feature-deep Platform designed to empower content-rich organizations to manage multiple domain verticals from a single dashboard, manage their content, and its distribution and syndication. Unlike so many great ideas on the web, at whichbox™, monetization is not an afterthought -- it is coded into the whichbox™ DNA.
WhichBox Media Selected by AlwaysOn as a 2010 OnMedia Top 100 Winner
Recognized for creating new opportunities in marketing, branding, advertising, and publishing. Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies likely to disrupt existing markets and entrenched players. (http://whichboxmedia.com/whichbox-media-selected-alwayson-onmedia-top-100-winner)
Bettina Bennett – CEO & Founder. Pioneer in Monetization of Content and Intellectual Property, with a background in Law and Literature. (22 years in Publishing and Entertainment Industry)
Patrick Seaman - COO & CTO. An Internet and new media pioneer. Helped launch Yahoo! Broadcast.com as Director of Technology as well as several other media and web startups. (27 Years in Technology and New Media)
Jason Boring – Chief Architect. Jason is the driving force behind the whichbox™ architecture, design and long range vision. He has a rich media and technology background, including video editor, director, producer, motion graphics artist, web designer/developer, and flash animator. (10+ Years)
Bob Schmitt – Back End Go-To-Guy. Experience in developing and managing content production systems (both print and online), and developing and managing both CRM and CMS systems. (25 Years in IT/Systems Design)
Jennie Currier – Co-Founder. Career in broadcast journalism, interactive media, video development and distribution and the advertising industry. (15 years experience in the interactive media industry)
Sanjiv Sidhu – Founder of i2 Technologies (NASDAQ ITWO)
Jerry Bowerman – Board Member at Lucasfilm, Manager Member at Trecord Ventures
Larry Kopald -- Acclaimed advertising and media executive
Primary Business Model:
1) Online Publishing Platform for content publishers
2) Enterprise / Intranet Platform
3) other servicesTarget
1) Publishing, Media, & Companies “with content” and need for audience engagement
3) Enterprise (“intranet” internal use and customer facing applications)
4) Education (eLearning, distance learning)
WhichBox Media's business model derives revenue from four areas:
1. Software as a Service (SaaS), or in our case, Platform as a Service / re-occurring platform licensing to online publishers
2. Advertising and sponsorship supported enthusiast content destinations
3. Ad-network / ad-delivery of contextually relevant ads into the web-properties of our publishing partners and clients.
4. Premium consumer facing services such as fotobox™, our web-to-print solution providing our and our partners users with another way to share their stories.
WhichBox Media is the first to market with its patent pending, all-media stroy telling system and its proprietary, all-inclusive, one-stop-shop, all-in-one (we call that the Eierlegendewollmilchsau) online publishing solution, which is being offered with Monetization as its primary objective.
Other, currently available and possibly competing applications require aggregation of multiple tools to manage even one single domain, will “silo” or segregate content by media type, won’t handle cross-domain publication and management, and don’t provide an integrated dashboard and environment to manage online publishing needs - and don't have monetization and audience growth at their core.