InnerCityMedicine Networks

The purpose of InnerCityMedicine Networks is to foster an informed conversation about health, disease and treatments options between America's most at-risk patient-segments, their health care practitioners, and broader health & wellness industries.  InnerCityMedicine seeks $3M in Series-A funding to launch the following:

InnerCityMedicine Networks "Urban 2.0 Social Health Communities"

The Urban 2.0 Health Communities is an emerging, national platform (model) for direct-to-consumer, direct-to-physician, and direct-to-health & wellness industry communications with historically at-risk communities-of-color.

Urban 2.0 Health Communities will invite nearly 30 million African American patients, consumers, caregivers, and health advocates between ages 18 to 74 to discuss, share, contribute and learn from each other how best to prevent or cope with preventive, chronic, and debilitating health issues that historically have disproportionately plagued inner-city communities.

Urban 2.0 Health Communities will feature timely, expert and culturally-knowledgeable disease, and health & wellness recommendations from key opinion leading urban practitioners; Urban 2.0 Health "Guides or Moderators or (GMs)." These Guides & Moderators are recruited from HBCU medical schools, leading minority medical associations, renowned urban teaching hospitals, and community-based clinics. Urban 2.0 Health GMs self-identify with, and/or practice frontline healthcare daily within our communities-of-color. 

A sample list of Urban 2.0 Health Communities for consumer and practitioner participation, and health & wellness industry sponsorship include:

Cardiovascular Community (High Blood Pressure, Stroke, Heart Failure, Peripheral Artery Disease, etc.)

Cancer Community (Prostate, Breast, Cervical, Colorectal, Lung, etc.)

Metabolic Community (Diabetes, Kidney Failure, Dialysis, Liver Failure, etc.)

Mental Health Community (Attention Deficit, Bipolar, Schizophrenia, etc.)

Women's Health Community (Fertility, Fibroids, HPV, Premature Births, etc.)

Infectious Disease Community (HIV/AIDS, Hepatitis, STDs, etc.)

Obesity Mgm't Community (Healthy Cooking, Exercise, Weight-loss Therapies)

Substance Addition Community (Alcoholism, IV-Abuse, Prescription, etc.)

Crisis Management Community (Domestic Violence, Anger, Hate-Crimes, etc.)

ICMN Urban 2.0 Health when fully launched will reach nearly 30 million African Americans through the following multi-channel urban traditional and emerging digital media platforms:

Web Broadband Networks

Physician "Waiting-Room" Networks

Cable, Satellite, and Telco Video Networks

Terrestrial and Satellite Radio Networks

Outdoor Static and Mass-Transit Video Networks

Mobile-Wireless and Municipal WiFi Networks

Print Media Networks

InnerCityMedicine Networks

"Broadband Healthcare...Your Perspective"

Key Investment Criteria

ICMN Serves High Demand Content Sector

• 160+ Million e-Healthcare Seekers (Google, Manhattan Research 2007)
• 48% USA Healthcare Illiteracy (U.S. Surgeon General 2006)
• 92% of Americans Can't Understand Medical News Reports (Harris Interactive 2005)
• 56% Blacks Prefer "Black-Owned Health Media" (National Association Black Journalists/Kaiser Family Foundation, 1999)

ICMN Adaptive to Growing Underserved Consumer

• $25B Black Consumer Health Market (Target Market News 2005)
• $8.2B Black Media Access Spending Market (Horowitz Associates 2005)
• 53% Black Cardiovascular Death Rate (Centers for Disease Control, 2006)
• 26% Cancer Death (Centers for Disease Control 2006) 

ICMN Adaptive to Government Regulatory Shift

• FDA Seeks MD-driven, Fair-Balanced, Diversity DTC Ads (DDMAC 2006)
• Nat'l Consumer Broadband by 2010 (Democratic Innovation Agenda 2005)
• $500M Ethnic Health Disparities Elimination Bill (U.S. Senate 2006)

ICMN Adaptive to Healthcare Industry Shift

• Erosion Employer-Defined Health Plans (Forrester Research 2006)
• Self-Defined Health Solutions, "My Own Medicine" --MOM (Connected Consumer 2006)
• Pharmaceuticals & CPGs Seek New Media DTC Channels (MMN 2007) 

ICMN Adaptive to Media-Telecom Shift

• 121% Black Broadband Growth (Pew Internet Life Study 2006)
• Online Advertising Reaching $52B by 2010 (PWC Media 2006)
• Continued Exponential Growth in Web 2.0 Media (Web 2.0 Summit 2006)
• Digital Signage Advertising $3.7B by 2011 (Frost & Sullivan 2006)
• Digital Signage Equipment Spending $14B by 2010 (Digital Signage 2007)

ICMN Led By Strong Management & Advisory Board

• Clinical, Public Health, Media & Telecom, IT, Banking