Company description
Based in the San Francisco Bay Area, Wanderful delivers imaginative, engaging and fully interactive experiences for young and emerging readers, inspiring them to explore the magical worlds of story and language. Founded by Mickey W. Mantle, the former Broderbund CTO who oversaw the technology development for the original Living Books, and with creative direction from Mark Schlichting, noted pioneer of the children’s multimedia and interactive design industry and the creator of Living Books, Wanderful’s goal is to bring outstanding interactive storybooks to a new generation of kids on the latest multi-touch tablets and mobile devices.
In Summer 2012, Wanderful is launching a new collection of multilingual interactive storybook apps based on the award-winning titles originally published by Living Books. Wanderful’s storybook apps will deliver the most imaginative, engaging and fully interactive experiences for young and emerging readers through high-quality, animated content loved by children, parents and teachers alike. In short, Living Books are back and better than ever.
The first three titles will launch on the iOS platform. They are children’s classics: Aesop’s “The Tortoise and the Hare,” Mercer Mayer’s “Little Monster at School,” and Marc Brown’s “Arthur’s Teacher Trouble.”
For more information, visit www.wanderfulstorybooks.com.
Find us on Facebook at http://www.facebook.com/WanderfulStorybooks
Follow us on Twitter: http://twitter.com/WanderfulBooks
Team
Mickey W. Mantle - CEO and founder
Mark Schlichting - Chief Creative Officer
Bill Hensley - VP Marketing
Business model
Application sales through the various app stores and markets. Volume sales to the education market.
Competitive advantage
Wanderful interactive storybooks are based on the award-winning titles originally published as Living Books. Each app includes upwards of a thousand interactive hot spots.
Wanderful's dynamic language change feature allows users to change languages on-the-fly from any page in the app, providing enhance second language study. The apps also include 40-70 page teachers guides with lesson plans leveraging the content in the stories.