All contestants:
VodoModo.com
Location: 5102 Odana Road, Madison, Wisconsin 53711, United States United States
Founded in: 2009
Stage: 1.0 (formal launch)
Number of employees: 1-5
Funding history:
- Date: 12/2008, Seed: $50 k
Profitable year: 2011
Short URL: vator.co/vodomodo-com-llc
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VodoModo.com

your world is calling
Startup/business
Wisconsin, United States United States United States
http://vodomodo.com
About
Video/documents
Company description

VodoModo is a video guidebook to the world on your smart-phone.

Experience VodoModo here: www.vodomodo.com or go to m.vodomodo.com on your smart-phone today!

When travelers visit a historical site they want to enrich their lives with new travel experiences and seek an experience that provides greater insights into its history where they can learn something new.  They want content that is contextually-rich.  VodoModo delivers the experience they seek.

We stream mini-movie tours of the world’s most captivating and most visited historical landmarks and sites to their smart-phones. The colorful histories, unique personalities & surprising details behind these great sites come to life with each VodoModo mini-movie tour, making the travel experience more memorable than ever before.

Turns out they also like to take breaks and relax while sightseeing.  VodoModo is there, guiding them to places near the historical landmarks and sites - that match their interests. Travelers’ quickly and easily learn about their surroundings through VodoModo including maps and turn by turn directions.  Even better, our local information is media rich too!

Travelers’ visit VodoModo for our contextually-rich movies while sightseeing and stay with us as they shop, eat or are entertained nearby - making their travel easy, fun and more memorable!

Travelers, of which 80% visit historical sites with about 300 million visits annually in the U.S. alone, are already buying mobile content.  

Web travel companies like virtualtourist.com have had great success with ad-hoc user-generated content and mobile content companies like HearPlanet have done well with computer-generated audio narratives.  

However, what there hasn't been is a combination of historical travel with high-quality professionally-produced multimedia-rich content that is also targeted to a mobile traveler; until now, with VodoModo.   And consumers have a huge appetite for online video.  That is why mobile video use continues to grow.  So to get the contextually and multimedia-rich experience most travelers' expect and only video can deliver, more and more will turn to VodoModo.

We now have nearly 100 destination mini-movies completed on the most-visited historic landmarks and sites in Washington, D.C., New York City and Philadelphia.  And we’ll soon have twice that number at sites that attract nearly 200 million annual visitors in 9 major U.S. markets.  All our content is being translated into seven languages.  The company will officially launch in February 2010.  

We are already working with hotels and convention and visitors bureaus in promoting VodoModo.com.  We will continue to pursue similar marketing partnerships including relationships with online travel management companies, car rental agencies and travel agencies.

VodoModo is unique in creating contextually-rich, original, multimedia, multilingual movies on 1000's of points of interest (POI) worldwide including historical sites and most everything else.

Team

VodoModo was founded by Steve Radlinger with over 15 years of startup experience in online media, marketing and advertising.  Jim Bell has 40 years of newspaper experience, most recently as Assistant National Editor at the Los Angeles Times.  Matt Wright with 20+ years in film and video production is an award winning producer and editor for educational and instructional video.  His clients have included Saatchi & Saatchi and Leo Burnett.

Business model

 

One way we make money is selling/licensing our content to other sites as an OEM. Others include delivering it as a mobile app and building a destination travel planning site. Each of these markets will have a combination of paid content and local and national LBS advertising/sponsorships.

VodoModo focuses on the historic traveler;  a huge, highly targeted global & mobile audience that predictably visits historic sites in record numbers year in and year out and who are unfamiliar with the local area they are visiting.  They plan to spend money ($500 million a year in U.S. alone).  This is a captive audience that actively seeks out and pays for our rich movies and rich local information to make their trips easier, more fun and more memorable.

We know the travelers specific interests and where they are when viewing our mobile content.  And our patent-pending ad platform can deliver location-aware ads without the need for GPS.  Altogether, advertisers get the benefits of a highly-targeted contextual, behavioral and geolocation-aware ad platform delivering ads uniquely tailored to the traveler that is in their neighborhood and in a spending mindset.

Niche travel sites, maps/navigation companies, broadcast television and radio web sites and telecoms are interested in licensing compelling travel content.  We are pursuing these channels.

Competitive advantage

VodoModo competitive advantages include a proprietary content development platform the delivers professionally-produced mobile movies; a growing network of exclusive media producers; a proprietary content driven LBS model; a commanding lead in original mobile movie content; and a 75% variable/discretionary cost model.  Additionally, the company owns all its content.

Investors