Vinobilia

Internet Presence and Advertising

Exporting your wine has become an obvious necessity. But the big question remains. How do you get buyers and consumers abroad to see yourproducts? We provide visibility with our innovative communication, presentation and GPS tools.

Thierry Lay - CEO

 Thierry is 44 years old, trained in the French Air Force.  After 7 years in video post-production, he co-founded Question d'Image in 1993, a company that manages digital media assets.

He worked as the Marketing Product Manager for Harris Software Systems which bought Question d'Image in 2004.

He co-founded Vinobilia and Wopata in 2008.

 

Jean-Etienne Durand - General Director

Jean-Etienne is 31 years old, with a degree in Engineering from the prestigious Mines de Saint-Etienne.

 He has an intense international culture (Trilingual in French, English and Hungarian).  Jean-Etienne took oversoftware architecture responsibilities for digital media assets tools of Question d'Image which became a part of Harris Software Systems.  In 2005, Jean-Etienne founded Woa, a web solutions company.

 

He co-founded Vinobilia and Wopata in 2008.

 

Karl-Frédéric Reuter - Technical Director 

Karl-Frédéric is 23 years old, with a degree in Oenology and Agricultural Engineering.

 After various international experiences in wine production (France, California and Austria) and in wine marketing (Constellation Wines US, projects for French Estates), he obtained his Diploma of National Oenologue from the Institut des Hautes Etudes du Vin Montpellier SupAgro.

 Co-founded Vinobilia in 2008

 

Daniel Browne - Business Development, Sales, Marketing

 Daniel is 34 years old with a diploma in International Relations and French Literature from the University of California, Davis. He has experience in Logistics, software translation, professional software training and business English training for the last four years.  He has also carried out market research inthe domains of technology and finance.

He has been working with Vinobilia since the Summer of 2008.

The Vinogram™ appeals to two tiers of customers, winemaking or distributor professionals and also consumers.

 

Familiarity and education are absolutely necessary for a consumer to adopt a product.  This is the angle we take.  We want to help the buyer get to know his or her wine tastes in a fun and exciting way.

 

For the consumer, the Vinogram™ has its place in two of the three principle sectors; enthusiastic aficionados who are looking for new wines and basic consumers who are looking for a good price/quality ratio.

 

Product

 Wine professionals need to look to new markets and the Vinogram™ plays the role of a "Wine Passport" for those who feel that exporting is an unavoidable.

 

As a product of mass consumption, the Vinogram makes wine more accessible to anybody.  Its technological aspect rejuvenates your brand and makes it more understandable, especially abroad.  The Vinogram™ offers a solution to consumers who need more information when making a purchase.

 

Lastly, personal Vinogram Decoder Cards™ offeran extra advertising medium that can be precisely aimed at target consumers.  Consumer habits, country and region, consumer profile, and many other parameters for creating an ad campaign are only a few examples.

 

Strategy

 This novel concept provides a better alternative to conventional wisdom.  It's a simple and efficient solution for inserting your wine into an international or a new domestic market.

 

The Vinogram™ works in conjunction with our on-line wine community.   It's a visual tool that simplifies information exchange between users.  A consumer can quickly become a sommelier.

http://www.vinobilia.com is available in English, French, Chinese, Polish and Russian with more langagues to come.

 

Vinobilia references over 35,000 wineries all over the world.