Recommendation Engine Technology - Sproose is a web-scale, open, hybrid recommendation system that uses social data combined with information extracted directly from content or mined from the web to make recommendations.

Content recommendations

Analysis

Behavioral Advertising

Partners include, magazines, Newspapers, Video sites, social networks or other content providers.

 

 

Business Model:

Sproose Business Model - Sproose has built a searchable database platform that offers website partners a powerful recommendation engine. Sproose allows users to vote on their favorite content and match similar items of interest for partners, such as newspapers, magazines, retail products, videos and more. Sproose creates additional page views or product sales by matching similar items of interest for the user with targeted ads.

 

Management Team:

 

Bob Pack, CEO- 20 years Internet and technology media experience. Director of Sales AOL- 1995-1996. Co-started NetZero in 1997 as VP Sales through its  IPO in 1999.