Unkasoft Advergaming

Unkasoft is boosting our advertiser’s campaigns by the use of the most exciting content, mobile games.

Advergaming is an advertising game, sent to your mobile phone, with the goal of creating a positive experience for consumers on a new product or brand name. The idea is that advergaming creates greater awareness with the message and identification with the brand name. The contact time between the brand name and the client in traditional “pop-up” advertising is about 2 seconds; however, a consumer can enjoy from 5 to 35 minutes, on average, with an advertisement game.

B2B

Benefits for the advertiser:         

• Advergaming, complements its advertising scope with a new medium with penetration indexes above other media like TV or radio.
• Interaction with the user, allowing: making phone calls send SMS, etc.
• Advertising intertwined with entertainment, as the advertiser's brand appears throughout the game
• Possibility to create a community around the brand

The mobile games market will generate an extra €1bn in the next five years to reach a total value of €2.6bn by 2012. The low volume of ad-supported games compared to the premium paid alternatives drives the advertising share to a marginal share.

Benefits for the content provider:

• Increase your benefits by receiving income from contents that are no longer profitable through the traditional model.
• Widen the paying users group by offering contents for free or for preview, sponsored by brand names
• A new income source for back catalogue games.