As social ad targeting evolves, 33Across looks at publishing tools for the advantage
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86% of web surfers copy and paste content from the websites they visit daily. 2 to 6% of all page views on the web result in a copy action.
Until now, there was no way for content publishers to benefit from this frequent spreading of their content.
Tynt is a powerful tool that offers unique value for anyone publishing content on the web, from large destination sites like Sports Illustrated to smaller blogs like blog.GuyKawasaki.com .
Tynt is currently monitoring over 100,000 websites and tracking over 5 BILLION page views / month)
When reader's copy content from a website running Tynt's solution, an automatic attribution link back to the original article is inserted along with the text into the reader's clipboard. This way, when they paste the content the original author is always credited, and the link will drive new visitors and more SEO juice to the publisher's site. (see it in action here: http://tracer.tynt.com/tracer-demonstration#axzz0S8INB57l)
The automatic attribution drives more visitors and page views - ultimately increasing revenue for sites that make their money from advertising. In addtion, Tynt gives publishers unique insight into which specific content users find the most engaging. People generally copy content from a web site for one of two reasons: either topreserve it for themselves or to share it with others. When they do so they areimplicitly voting for the content, which gives publishers highly valuable and actionable information.
Tynt can in real time detect and surface what key trends are emerging on the web and deliver a powerful content discovery tool. As users arecopying content, either from the page or copying the URL out of the browseraddress bar, they are implicitly voting for the content.
Tynt also uses this engagement information to increase reader engagement on a web site. Our Autotweet feature allows a publisher to automatically produce a compelling Twitter stream based upon what is being copied. Users decide which articles are worthy of being promoted. Tynt also uses the engagement information to power visualizations or widgets that visually show what other users are finding resonant right now, or in a trending topic format.
(you can see a real time stream of Tynt copies at www.tynt.com )
Derek Ball – CEO
Derek has been a leader in the emerging technology industryfor over a decade and a half. Prior to Tynt, Derek was CEO of Sonic Mobility Inc. which built software for mobile handheld devices and was acquired by Avocent Corp (NASDAQ: AVCT) in 2004. In between Sonic Mobility and Tynt, Derek served as Entrepreneur In Residence for Calgary Technologies Inc. coaching dozens of early stage tech ventures. Derek has extensive experience in earlystage ventures having raised millions of dollars in capital for his ownstart-ups and working with strategic partners such as Microsoft, RIM, HP,Lockheed Martin and the US military. Derek has also published over a dozen books in emerging technology and has been a noted speaker worldwide for many years.
Dayton Foster – COO
Dayton has over a decade of experience growing start-uptechnology ventures. At Tynt, Dayton is responsible for guiding product development. Prior to Tynt, Dayton was Vice President of Research & Development for Sonic Mobility Inc. which built software for mobile handhelddevices and was acquired by Avocent Corp (NASDAQ: AVCT) in 2004. In betweenSonic Mobility and Tynt, Dayton served as Director of Mobile Technologies forAvocent Corp. Dayton has also co-authored 3 books in emerging technology forMcGraw-Hill and is asked to speak to technology startup companies on topics asdiverse as pricing theory, channel development and software development process.
Tynt is focusing on providing measurable value for online publishers and while we plan to always have a base version that we will offerfor free we have a premium feature set that publishers subscribe to on a monthly basis.
A second revenue stream will be the result of Data Services.The data that is collected is very powerful in aggregate and when related to specific verticals or memes offers significant value to advertisers and other stakeholders.
Tynt's two approaches to creating a competitive barrier to entry are:
- Our significant patent portfolio. Presently we have filed multiple patents around our core technology and have several more in process.
- Our market penetration. With over 100,000 sites currently using Tynt's solution including many media brands we are establishing a very strong beachhead in the content publishing market.
As present, we are the only company offering content publishers the ability to track copy action from their website as it is happening.