Truevert (www.truevert.com) is a vertical semantic search engine with an attitude. This attitude colors the way that Truevert looks at the world. The underlying technology lets computers understand language the way people do. Truevert applies that technology to deliver the most focused and useful search results possible.
Truevert's first product is a green search engine. It sees the world through the lens of environmental and sustainability concerns. Truevert knows what words mean from this perspective. Search for the word "CFL," for example, and it returns pages about compact fluorescent light bulbs, not the Canadian Football League. Search for toilets, and it tells you about water-saving and composting toilets, not Porta-Johns or the latest creation from Toto.
Truevert learns its attitude automatically. No one has to design categories or identify synonyms for it to work. Verticals or topics are Truevert's point of view. Topics can be as broad (e.g., consumer products) or as narrow (e.g., an individual) as you like, in any language. It takes only minutes, and no particular skill to create a new vertical.
Truevert's second product, Meaningz, launched in private beta on September 14, 2009. Meaningz uses the Truevert technology to power personal semantic search. It uses your twitter feed and the pages that your friends recommend to understand what words mean to you. Meaningz is a personal agent that identifies the information you care about in your social network and on the web. It surfaces what you and your friends know and care about—who you are, where you are, what you know, who you know. Meaningz cuts through the crud and ambiguity of the Web to return targeted, timely, search results from your network and from the web that are uniquely focused on your interests. Go to www.meaningz.com.
Dr.Herb Roitblat is a co-founder and Principal at OrcaTec LLC. Before starting Orcatec, Herb was Executive Vice President, Chief Scientist, and co-founder of DolphinSearch. He is the primary inventor of the core DolphinSearch technology (patent No. 6,189,002). His duties at DolphinSearch included new product development, business development, and marketing as well as internal and external consulting on the processes of eDiscovery and related information management and data mining issues. Herb led the design of the DolphinSearch review tools, DIAD, and ComplianSeek, and was part of the team that brought concept searching and native file review to the eDiscovery industry. He was also responsible for DolphinSearch’s Federal Market efforts.
Herb is a recognized expert in cognitive science, information management, data mining, statistics, and eDiscovery processes. He is the author of numerous papers on dolphin biosonar and neural network models of the dolphin sensory system. More recently he has been writing about data mining and how technology can ease the burden of eDiscovery. Herb was an award-winning Professor of Psychology at the University of Hawaii from 1985 until 2002. He taught courses in cognitive science and research methods. He has a B.A. degree from Reed College in Portland, Oregon and his Ph.D. in Psychology from the University of California-Berkeley. He served as Assistant Professor of Psychology at Columbia University until he joined the faculty at the University of Hawaii. Herb is a Past President of the Division of Behavioral Neuroscience and Comparative Psychology of the American Psychological Association and Past President of the International Society for Adaptive Behavior. In 2002, he received the Clifford T. Morgan award for distinguished contributions to behavioral neuroscience and comparative psychology.
Brian Golbère is a co-founder and Principal at OrcaTec LLC. Before starting OrcaTec, Brian was an Executive Vice President, Chief Technology Officer, and co-founder of DolphinSearch. At DolphinSearch, Brian engineered DolphinSearch's patented concept search and was the primary architect for their pioneering electronic discovery review application - the industry's first to offer concept search, native document review and a review management console. Brian also architected and deployed a state of the art data center to host DolphinSearch's ASP products which brought together a high-availability blade architecture, SAN fabric and redundant data network. He was the product manager for DolphinSearch eDiscovery and other tools.
Prior to DolphinSearch, Brian was a Senior Technical Analyst for NeoMedia Technologies, Inc., an innovator and international leader in print-to-internet and other security and e-authentication technologies. Before that, he was Chief Technology Officer, co-founder and principal developer for Ernestine Technology, LLC (which eventually became part of NeoMedia), a privately held organization that developed technology linking bar code technology to the Internet. Prior to his involvement with Ernestine Technology, Brian was co-founder and Vice President for Research and Development, at Dancing Bear Enterprises, Inc. Dancing Bear provided custom programming, hardware, and services for NeXT computers as well as other UNIX based systems. Before founding Dancing Bear, Brian was Manager of Operations and Development for Servare International, Inc., Laguna Hills, Calif., which provided service bureau management services and software to the banking industry. At Servare he developed an advanced service management system (ServicDesk) for both internal and commercial use. Brian has his B.A. degree in Computer Science and Economics from the University of Colorado, Boulder.
Truevert is based on proprietary, patent-pending technology that learns the meaning of words from the documents that it reads. It then applies these meanings to deliver search results that are automatically tuned to the interests of its users. Truevert delivers semantic search results without having to rely on ontologies, taxonomies, microformats, or any other kind of tagging.
With Truevert Green, when you search for a word like CFL, it returns pages about compact fluorescent light bulbs, not the Canadian Football League. It focused on your specific interests.