Trekaroo, Inc.

Trekaroo is the first reviews website dedicated to helping families explore and travel with kids of various ages. Thousands of parents now have a place to voice their opinions about activities, hotels and restaurants.   Within a few clicks, a mom can use our filters to assemble a list of top-rated activities which fit her budget and child’s age. With another click, she can see the top rated kid-friendly hotels near their center of activity. 

Trekaroo allows families to find adventures near and far from home. Check out what they've got in CA | FL | HI | MA | NY | PA | TX | VA and now IL and WA and DC.

The team is comprised of parents with a deep love for travel with their kids and a broad base of skills.

Esther Lee is the CEO and previously worked in venture capital at Apax Partners where she drove growth at several technology companies.

Brennan Pang is the COO who previously ran operation at Ofoto and Pure Digital/Cisco. He brings deep expertise in geographic information systems, technical operations and systems engineering.

LiLing Pang is the VP of Product Management and Marketing and makes sure Trekaroo continually delivers value to our users and gets into the hands of more and more users. She was a web producer at Marchfirst/USWebCKS and has produced websites for companies including Mattel, 3Com, and Visa.

Our business model is based on a mixture of commissions and advertising. When someone books a hotel on Trekaroo, we earn 5-10% in commissions from our booking fulfillment partner, Expedia. We are also able to monetize our member base and monthly visitor traffic through advertising from the Google Ad Network and our own direct sales efforts.

companies like Fodor’s, Frommer’s, and Trip Advisor. However, each of these companies lacks the singular focus on the opinion of parents that families crave.

Our other major competitors are family travel sites like Disney’s FamilyFun and the Family Travel Forum who have an expert opinion approach that offers just one perspective at a point in time. They lack the power of what user generated reviews offer. There is a window of opportunity as the travel industry shifts towards catering better to the needs of family segment.

Trekaroo is first to take advantage of the opportunity by bringing parents together to share their collective wisdom and providing parent friendly filters and mapping tools to help make travel planning easier for moms and dads. The combination of being first to market and content acquisition will be the key to whom wins this market given the history of TripAdvisor and Yelp.

Only Trekaroo provides:

·     trusted recommendations based on 10,000+ ratings from a collective parent perspective,

·     intuitive tools to find and organize the most relevant content for your family, and

·     access to family-friendly travel deals.