Transera Communications
Location: 1195 W. Fremont Avenue, Suite 101, Sunnyvale, California, United States United States
Founded in: 2004
Stage: Revenue generating
Number of employees: 50+
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Transera Communications

Transera's Virtual Contact Centers
California, United States United States
Company description

Headquartered in Sunnyvale, California, Transera Communications is the first company to offer an adaptive on-demand virtual call center solution, enabling real-time visibility and control over distributed call center operations while ensuring the best customer experience at the lowest cost.  Seratel, Transera's award-winning software, delivered as a service, enables organizations to rapidly deploy a feature-rich call center for agents located anywhere in the world, including in-house, outsourced, remote or at home with no upfront capital expenditures. Pricing starts at $100 agent per month. For more information, go to or call 408-873-1984.

Business model

Transera co-sells and resells its software through established global IP communications carriers, targeting end users such as enterprises and outsourcers. Transera enables these carriers to upsell and cross sell additional on-demand services sold on a subscription basis to allow customers to cost-effectively deploy global call centers.


Call center services are easily provisioned and delivered to any site and any agent regardless of geographical location or underlying technology infrastructure. Customers literally just need a phone and a PC with an Internet connection.  Carriers no longer have to host dedicated call center systems in their network in order to deliver hosted call center services and there is no requirement to install dedicated equipment for individual customers.  As a result, businesses have an unprecedented level of flexibility and choice and can realize the cost advantages of a bundled end-to-end solution that combines on-demand call center services with transport
Competitive advantage

Transera's primary advantage is its patent-pending Midpoint Call ManagementTM technology. Transera's Midpoint Call Management integrates with existing telephony networks so organizations can intercept and control customer calls coming from anywhere in the world.  With Transera, there is no dedicated infrastructure so organizations can globalize call center operations with just a phone and a PC.  Callers are sent to the right agent, with the right information, at the right time and to anywhere across their global call center operations.


From a go-to-market standpoint, Transera's leadership team is comprised of proven entrepreneurs in the telecommunications market. The team understands the industry culture, how to sell through to the end customer through global IP communications carriers and their resellers. Moreover, the management team is comprised of professionals who understand the US and India markets and how to sell to their primary buyers - global enterprises and outsourcers.