Company description
Tracks is building the experience graph. The Tracks mobile and web service that lets users effortlessly make micro-social networks around real world experiences. 'Tracks’ can be geo, temporal or last forever. Make tracks for a family cruise, football season, date nights, pub crawls, a year in college. Each track is a living social network based on thematic experiences in the real world. Tracks are framed around rich media and made over time and across locations. This lightweight concept lets users map fluid real world networks.
Team
Vic Singh - Founder and CEO
Two time entrepreneur in the mobile space. Co-Founded NearVerse, a proximity based rich media delivery platform for smartphones. Co-founded the company, raised $1MM in VC and led BD and marketing efforts to launch LoKast, a popular iPhone and Android app enabling in-location media sharing.
Former VC with RRE Ventures - Joined after the firm raised Fund IV with AUM totaling $850MM. Focused on investments in consumer Internet, mobile and cleantech. Deals include GetGlue (social network for entertainment), GoMobo (mobile ordering), Flipswap (mobile resell), M-Via (mobile remittance), Payfone (mobile payments) and Tendril (smart grid).
MBA from Columbia and BSE from UPENN
Alex Welch, Board member, investor and advisor
Founded Photobucket (sold to NewsCorp for >$250MM)
George Otsubo - Designer. Formerly at Canon U.S.A and the Metropolitan Museum of Art. Graphic Design from FIT.
Raj Moorjani - Product Marketing Guru. Hackathon Addict. Launched 4 mobile apps - Beer Gardens NYC, PeerAround, Experience Streams and MI-5.
Tom Corwine - Lead Mobile Developer. Previously worked at Fuzz Productions and Technicolor.
Trevor Caira - Senior Web Engineer. Previously led devlopment at 3 startups - worked at Knowmore, Moat and YouRenew
Ajay Tandon - Software Engineer. NYU Stern graduate and previously worked at Citigroup.
Business model
Sponsored track as an ad unit for bi-directional engagement with brands. These sponsored tracks can also be geo-based. We will charge on a CPA basis
Premium services - themes market for designers to sell special themese for tracks (holidays, valentine's day, birthday) on a revenue share basis.
Competitive advantage
The Track Concept
The concept of the 'track' as the social object is highly differentiated. We turn the mobile social networking phenomenon on its head and tie it to a track where micro-networks comes in and out of. See this blog post:
The Experience Graph - http://bit.ly/pGmlWi
Technology Stack
We have built a cloud based micro-social network technology platform. This includes proprietary APIs for image processing, thumbnailing, geo-location and token matching on web and mobile. Our scalable stack leverages NoSQL (MongoDB), and a hybrid JRuby Rails/Scala-based architecture powered by the JVM. Deployment is streamlined via Elastic Beanstalk and scalability engine AWS Elastic Autoscale.
Design ethos
Beauty and design are at the heart of our company culture. Mobile applications raise the design bar and the team ethos is cenetered around building the MBP - Minimal Beautiful Product.
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