Company description
Toshl Finance is your personal financial assistant that makes finance fun. It helps you note down your expenses, income and plan your finances with budgets. With Toshl by your side you'll reach that peace of mind that comes with knowing where your money is going. It's easy to use, flexible and fun.
We make Toshl personal finance apps for iPhone, Android, BlackBerry, Nokia Symbian, MeeGo, Windows Phone 7. All sync to the web and help customers get their finances in shape.
We're building a system to import financial data from your bank without giving away your password and achieve global bank coverage.
What the media say about Toshl
"Now I know where my money is disappearing to now, thanks to Toshl, a smart little smartphone app for multiple platforms. Super simple expenses input. ” — BBC
http://news.bbc.co.uk/2/hi/programmes/click_online/9429461.stm
“ Toshl is simple to use and organizes expenses in a streamlined manner. If you use multiple smartphones running on a variety of platforms, you will really love Toshl. ” — The Next Web
http://thenextweb.com/apps/2011/04/13/toshl-free-and-fun-way-to-track-expenses/
“ Without a shadow of a doubt, that is one of the best apps that I’ve yet had the pleasure to review. First 10/10 rating that AppCritic has given. ” — AppCritic
http://www.appcritic.co.uk/reviews/app-review-toshl/
Team
A highly skilled and experienced team consisting mostly of web and mobile developers. We also have experienced people in UX, marketing and business development. Worked together on many projects including for international corporations like Ericsson and Nokia.
Business model
Freemium for consumers, charging $1.99 per month or $19.95 per year for ToshL Pro.
Other revenue streams include partnering with banks for highly focused in-app and email advertising to their customers and data transfers.
Future option of licensing the finance analytial API we're developing for improting data from banks independently.
Competitive advantage
Great UX, our own cross-platform sync API, great team, low burn rate, mobile apps already covering all major smartphone platforms.