Stage: Alpha (prototype)
Number of employees: 1-5
Profitable year: 2011
Short URL: vator.co/the-tuned-inn
CEO, The Tuned Inn
The Tuned Inn is an indispensable resource for the entertainment industry, participants, and fans - to maximize efficiency in the festival experience.
The Tuned Inn is the comprehensive, interactive, social media destination for all things related to entertainment festivals and similar major events, providing the necessary resources and interactivity to fans, artists, industry professionals, and businesses.
It is a hybrid site, combining strong original content, social media capabilities and a rich database of event-related information. The front half is an online, interactive entertainment publication. The back half is a social media platform and database, working as a centralized location for interaction.
Matt Friedman (CEO) is an Ivy League attorney, licensed to practice in New York State with experience working at several sports and entertainment companies. He also has an extensive background in marketing and advertising, as well as experience developing and managing an online entertainment publication. Among his various endeavors, Matt has held positions at the largest music trade organization, multiple professional sports franchises, a music marketing and promotions firm, and music and urban culture magazines.
Some of Matt’s accomplishments at his previous Web-based publication include legitimizing the business and landing many significant partnerships. Without a marketing or advertising budget, Matt increased the readership from 2,000 to over 40,000 people per day (following a six-month plan). With its broader coverage, The Tuned Inn should easily exceed these results, both through simple Web management techniques and by building a word-of-mouth reputation for consistently good content.
J.D. from University of Pennsylvania Law School (2006), Founder of Penn Entertainment & Sports Law Society
Certificate of Study in Business & Public Policy at the Wharton School of Business
B.A. from Tufts University (2001) - Economics, minor in Media Studies
Njeri Mathu (Product Manager) specializes in product development, marketing, and sales for The Tuned Inn. Within this role, she draws upon her experience in digital music licensing and distribution, marketing and sales, and music and event coordination.
Njeri cultivated a broad knowledge of the music industry while working with one of New York City’s leading music industry trade events, cultivating various marketing and promotional strategies, as well as managing staff for the event. Njeri gained experience in live music, client management, and digital music licensing, while providing production and hospitality needs for a major performing arts center; conducting sales and copyright research for one of the major licensing and royalty service providers; and client management and creative marketing for the largest clients of East Africa’s most prominent advertising agency.
M.A. from New York University (2010) – Music Business; Thesis - 'Africa: The Final Frontier. Penetrating East Africa via Innovative Mobile Music Distribution Solutions’
B.A. from Duke University (2006) - Public Policy
The Tuned Inn provides the premier, centralized online destination focusing on entertainment-related festivals. It is the first major entertainment site to provide all relevant event information on one, easy-to-use website, cover multiple sectors, and feature advanced social network capabilities. Acting as an interactive community, event tracker, online publication, and event organizer, The Tuned Inn brings the premier entertainment event resource to the Web 2.0 world, with users frequenting the site throughout the day for essential and authoritative information.
As a consolidated, comprehensive and interactive destination, The Tuned Inn maximizes efficiency and dynamically enhances the festival experience for all users. It has never been easier to search and find essential information in a quick and efficient manner. Rather than using search engines or a large number of bookmarked websites, individuals can now easily select a few options on The Tuned Inn and instantly be connected with film, artist, and event profiles consisting of sample work, news updates, contact information, or anything else they might need.
Products: While The Tuned Inn will initially rely on advertising as the primary source of revenue, the company will incorporate a minimum of five sources of revenue within the first two years. Some products and services are business-to-consumer, while others are business-to-business. Products include everything from industry premium profiles to goods sold through its e-commerce platform. These new product offerings will not only further push The Tuned Inn ahead of competitors, but will also greatly increase net profits and ensure future success through diversification of income sources.
The Tuned Inn’s advantages: