Tapjoy Inc.
Location: 111 Sutter Street 13th Floor, San Francisco, California, United States, 94104, United States
Stage: Revenue generating
Number of employees: 50+
Short URL: vator.co/tapjoy-inc
Followers (7)

Tapjoy Inc.

Get Your App On
Startup/business
California, United States United States
http://www.tapjoy.com
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Company description

Tapjoy is the leading platform company for social and mobile applications. The company’s turnkey alternative payment platform enables developers to significantly increase their monetization rates when selling virtual goods or premium digital assets, while its cross-platform distribution services provide massive reach and cost-effective user acquisition on the leading social, mobile and gaming platforms. The company is headquartered in San Francisco, California. Investors include Rho Ventures, Interwest Capital, North Bridge Venture Partners, and D. E. Shaw Ventures. For more information, visit www.tapjoy.com.


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Business model

The company's turnkey alternative payment platform enables developers to significantly increase their monetization rates when selling virtual goods or premium digital assets, while its cross-platform distribution serv ices provide massive reach and cost-effective user acquisition on the leading social, mobile and gaming platforms. Our mobile division provides the largest cross-promotion install network for mobile app developers, facilitating millions of installs every month and helping hundreds of applications break into the top of the app store.

Competitive advantage

With tremendous growth of mobile applications, mobile app developers face increasing challenges in distribution and getting their apps discovered. Tapjoy understands the shortcomings and pitfalls of the leading application storefronts and helps get apps new user acquisition. We use virtual currency and rewarded installs to provide a scalable, flexible platform for application distribution.